SOURCE: Sage Communications

June 16, 2008 08:01 ET

Sage Communications Launches Media Services Division

Veteran Media & Research Expert Sara Leiman to Lead New Division Focusing on Traditional Media and Online Advertising Campaigns

VIENNA, VA--(Marketwire - June 16, 2008) - Sage Communications, one of the fastest growing full-service marketing communications firms in Greater Washington D.C. specializing in the technology, government and healthcare markets, today announced the appointment of seasoned marketing executive Sara Leiman to lead its new Media Services Division. In her new role as Vice President, Media Services, Ms. Leiman will oversee execution of media research and strategy, planning and buying, execution and measurement for print, broadcast, outdoor and online advertising campaigns.

"Advertising is expensive and therefore must be strategic, results-driven, and measurable," said Larry Rosenfeld, Co-Founder and CEO of Sage Communications. "Sara's experience and leadership will help propel Sage forward by expanding the breadth and depth of our media services, providing clients with the tools and savvy needed to achieve the highest return on investment."

Sage Communications' new Media Services Division builds on the agency's core expertise in media research and planning services, which it has provided for clients such as AMERICAN SYSTEMS, AT&T Government Solutions, Mantech and K2M. Ms. Leiman brings more than two decades of marketing, advertising and research experience from working with government agencies, systems integrators and Fortune 500 technology companies such as Apple, Intel, Hewlett-Packard, and others.

Ms. Leiman most recently served as Vice President, Media Services for JDG Communications, where she managed all media requirements for the General Services Administration account. Prior to JDG, she served as Vice President, Media Director at Stackig Advertising and Public Relations, later acquired by TMP Worldwide. At Stackig/TMP for twelve years, she was responsible for building the media department, overseeing the development of media strategy, research and planning, negotiating and execution for the following accounts: US Customs, GSA, Corvis, CIENA, ITT Defense and Electronics, Harris Corporation, Kodak Government and Commercial Systems, the State Department, Unisys Federal, Newport News Shipbuilding, IRS, and dozens of others.

Prior to Stackig/TMP, she was Research Director at Venture, a small business magazine. Her responsibilities covered both primary and syndicated research surveys. Ms. Leiman's advertising background began with media positions on the West Coast at both Saatchi and Saatchi and Chiat/Day/Mojo where she was responsible for media research and planning on a variety of corporate and high tech accounts.

About Sage Communications

Sage Communications, a full-service marketing communications agency specializing in the technology, government and healthcare markets, is located in the Greater Washington D.C. area with an office in San Francisco, Calif. Sage delivers custom, high-impact communications strategies and programs that produce real results to bolster clients' businesses. The company provides a unique fusion of public relations, advertising, marketing and interactive services to Fortune 500 companies, start-ups, non-profits, government agencies, associations, and coalitions. In April 2008, Sage Communications was awarded a GSA contract under the Advertising and Integrated Marketing Solutions (AIMS) schedule. For more information please visit our website at

Contact Information

  • Media Contact:
    Julie Litzenberger
    Sage Communications
    (703) 584-5634