SOURCE: Sage Communications

Sage Communications

October 18, 2010 07:58 ET

Sage Communications Taps Alix Shutello as Director of Publications Services

Web Publishing Expert to Launch New Publishing Division and Drive Market Development

VIENNA, VA--(Marketwire - October 18, 2010) -  Sage Communications, one of the fastest growing full-service marketing communications firms in Greater Washington, D.C. specializing in the technology, government and healthcare markets, today announced the appointment of Alix Shutello to Director of Publications Services. Ms. Shutello will oversee creative and market development for government, commercial, and association accounts and launch the company's new publishing division.

"Media and communications are experiencing a renaissance with the generation of online content, and government and association organizations need to utilize this growing trend to stay relevant and influential in the market," said David Gorodetski, Co-Founder and COO of Sage Communications. "Alix brings to Sage a unique perspective on business development in a highly Web-dependent corporate environment. Her expertise will launch Sage into a new era of Web publishing and prove the value of online content used for market development."

With more than 20 years of project management, sales and strategic communications experience, Ms. Shutello has worked for a variety of clients, including the Department of Homeland Security, U.S. Department of Health and Human Services, FBI, SEC, National Institute of Health (NIH), World Bank, the Private Practice Section of the American Physical Therapy Association, the Alexander Graham Bell Association for the Deaf and Hard of Hearing, the National Institutes for the Blind and the Minority Corporate Council of America.

Most recently, Ms. Shutello served as account and publications director, editor and consultant for large-scale publication and Web development projects at EEI Communications, where she oversaw the development of magazines, books, annual reports and Web-based products for government and association organizations. For the Society for Technical Communication (STC), she managed the redesign and migration of its quarterly journal Technical Communication and monthly Intercom Magazine to accessible Web platforms, requiring the development of two individual websites for each publication.

A social media maven, Ms. Shutello advocates offering content online to provide readers easy access to information and establish open dialogue on a variety of subject matters. In 2008, she developed and launched, a fully integrated social media network of communication for runners and fitness enthusiasts.

Prior to joining the publishing world, Ms. Shutello served as Communications Manager for The Wilderness Society's Natural Trails and Waters Coalition media and outreach campaign, as well as at the Sierra Club, where she managed press relations and community outreach for an urban sprawl campaign. She began her career in the marketing and advertising departments of TMP Worldwide and PricewaterhouseCoopers.

Ms. Shutello holds a bachelor's degree in biology from Syracuse University and a master's degree in environmental science from SUNY College of Environmental Science and Forestry (ESF).

About Sage Communications

Sage Communications is a full-service marketing communications agency specializing in the technology, government and healthcare markets with offices in the Greater Washington D.C. area and San Francisco, Calif. In June 2009, Sage acquired JDG Communications, which currently operates as its government division. Sage delivers custom, high-impact communications strategies and programs that produce real results to bolster clients' businesses. The company provides a unique fusion of public relations, advertising, marketing and interactive services to Fortune 500 companies, start-ups, non-profits, government agencies, associations and coalitions. For more information, please visit our website at

Contact Information

  • Media Contact:
    Julie Murphy
    Sage Communications
    (703) 584-5634