SOURCE: Sage Software

February 23, 2006 09:00 ET

Sage CRM Blends On-Premises and Remote Sales Processes for Yocream International, Inc.

Centralized, Real-Time Customer Information Improves Lead Management and Sales Growth for Frozen Yogurt Manufacturer

SCOTTSDALE, AZ -- (MARKET WIRE) -- February 23, 2006 --Sage Software today announced that Yocream International, Inc., a leading producer of frozen yogurt marketed under the Dannon® Yocream® Frozen Yogurt brand, has implemented Sage CRM to automate sales processes and enable consistent information sharing for its on-premises and field sales representatives. Yocream also uses the Sage Accpac ERP system to manage its general ledger, accounts payable, accounts receivable, inventory control and order entry processes.

"Our biggest gain from Sage CRM is the ability to share customer and prospect databases with all users," explained Brad Gaylor, information systems manager for Yocream International, Inc. "We were aiming to better manage leads and accomplish more sales growth, which is what we are seeing as a result of implementing Sage CRM."

Remote access to customer data empowers sales team

Yocream provides frozen yogurt and beverages for food service distributors who sell to customers at convenience stores, restaurants, schools and hospitals. The company identified the need to support its field sales model by empowering team members with consistent information to help better manage prospect and customer relationships.

Yocream worked with Conifer Creek Consulting, Inc., the Sage Software business partner that previously implemented its Sage Accpac ERP system, to expand its business applications. Conifer Creek Consulting, leveraged the experience of its affiliate, Forepoint, Inc., to help implement Sage CRM.

"Yocream is a classic example of a successful brand in high-growth mode," noted Sonia Gray, president of Conifer Creek Consulting, Inc. "Sage CRM has harnessed the value of real-time sales resources, forecasting and reporting in one easy to use solution that has allowed the Yocream information systems team to deliver significant value for the company's sales organization."

Twenty-four Yocream employees use Sage CRM, including nine sales team members who are equipped with the Sage CRM Solo client for remote synchronization. Field representatives use Sage CRM on wireless laptops, at home and during travel by synchronizing prospect and customer data to the company database whenever convenient to their schedules.

"There has been a significant increase in communication among our sales team," continued Gaylor. "Employees use Sage CRM to follow up on deadlines, create and monitor proposals and solve problems for our customers. Everyone on the team is connected. Our rep in Florida, for example, knows what our rep in Michigan is doing without having to pick up the phone."

"Demand for front and back office applications continues to be strong among growth-oriented small and mid-sized businesses," added Bob Neeser, vice president of CRM sales for Sage Software. "The ability to automate discrete processes for functional divisions of an organization and, in turn, integrate these processes as desired creates a key business advantage. Sage Software remains poised to offer flexible solutions across this operating spectrum."

About Sage CRM

Sage CRM is an easy to use and feature rich CRM solution that integrates vital sales, marketing and customer support information for small and mid-sized businesses. Sage CRM provides flexible deployment options and is available as an on-demand CRM solution at, or as an on-premises CRM system. Sage CRM also includes a remote data synchronization client and support for wireless devices.

Sage CRM and are part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and medium-sized businesses that also includes ACT! by Sage and Sage CRM SalesLogix. For more details, visit or call 800-643-6400.

About Yocream International, Inc.

Yocream International, Inc., with headquarters and a dairy and manufacturing facility in Portland, OR, is a pioneer and leading producer of frozen yogurt. Founded in 1977, Yocream produces, markets and sells its flagship product under the Dannon® Yocream® Frozen Yogurt brand. The Company also produces ice cream and frozen custard mixes under the Yocream brand. Yocream's frozen beverage product lines include Fruitquake® Smoothies, ready-to-use aseptically packaged real fruit smoothies; Frozen Dannon® Frusion® Smoothie, a ready-to-use frozen blended yogurt and fruit smoothie; and new Jolly Rancher® Frozen Beverages, shelf-stable bag-in-box drink mix. With a proven history of providing high-quality products and solution-based customer service, Yocream International is an established food service vendor, co-packer, and industry leader poised for long-term growth. The common stock of the Company is traded on Pink Sheets® under the symbol YOCM. For more information log on to

About Conifer Creek Consulting, Inc.

Conifer Creek Consulting, Inc. provides automated accounting solutions and business technology consulting throughout Oregon and southwest Washington. The company has been an affiliate office of Forepoint, Inc. since June of 2004 and a merger of the two firms is currently underway. The company has been consulting and supporting Sage Accpac business solutions since 1986 and has completed several installations across a wide variety of platforms and industries. For more information please visit or call (360) 901-0469.

About Sage Software (formerly Best Software)

Sage Software offers leading business management software and services that support the needs, challenges and dreams of more than 2.5 million small and mid-sized business customers in North America. Its parent company, The Sage Group plc (LSE: SGE.L), supports 4.7 million customers worldwide. For more than 25 years, Sage Software has delivered easy-to-use, scalable and customizable software for accounting, customer relationship management, human resources, time tracking and the specialized needs of accounting practices and the construction, distribution, manufacturing, nonprofit and real estate industries. For more information, please visit the Web site at or call (866) 308-2378.

© 2006 Sage Software, Inc. All rights reserved. The Sage Software logo and the Sage Software product and service names mentioned herein are registered trademarks or trademarks of Sage Software or its affiliated entities. All other brands are trademarks of their respective companies.

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