SOURCE: Sage Software

December 06, 2005 09:00 ET

Sage CRM SalesLogix Creates Cost Savings and Workflow Efficiencies for Pharma Logistics

Significant Year-Over-Year Growth Attributed to Real-Time Access to Customer Records

SCOTTSDALE, AZ -- (MARKET WIRE) -- December 6, 2005 -- Sage Software today announced that Pharma Logistics, an Illinois-based reverse pharmaceutical distributor that processes expired pharmaceuticals for hospitals, wholesalers, chain and independent pharmacies, is using Sage CRM SalesLogix to forecast and manage sales. Pharma Logistics cites its Sage CRM SalesLogix implementation as a key contributing element to its 40 percent growth in 2005, and projects 500 percent growth by 2010.

"Sage CRM SalesLogix enabled us to change and better manage the customer conversation in the reverse pharmaceutical distribution industry," noted Michael Zaccaro, president of Pharma Logistics. "While competitors fax customer information to a data entry clerk, our field representatives are entering inventory data and synchronizing it with the distribution center on the same day. The information links directly to fields in the database, so we no longer have to make double and triple entries to ensure all data is where it needs to be. One Sage CRM SalesLogix system drives the entire process."

Data Synchronization Refines Business Processes

Process efficiencies save Pharma Logistics time and money across the organization. After a customer service representative enters an order, a remote salesperson can synchronize and review it before returning the customer's call. The accounting department can customize searches to quickly look up customer records and answer billing inquiries. Individual departments can also generate custom management reports directly from Sage CRM SalesLogix.

Pharma Logistics worked with Technology Advisors, Inc., a Sage CRM Solutions business partner, to implement a natural progression from its ACT! by Sage contact and customer management system to Sage CRM SalesLogix. In addition to designing sales process efficiencies, Technology Advisors developed processes to help Pharma Logistics better project workflow and improve resource allocation.

"The company's shipments do not come in on a consistent basis," explained Sam Biardo, president of Technology Advisors, Inc. "They may receive 75 boxes one day and 300 the next. The workflow projections we helped develop provide a better estimation of what will arrive at the distribution center at any given time, so extra resources can be assigned as needed."

Pharma Logistics plans to implement new Sage CRM SalesLogix features including customer ticket management and newly released marketing campaign capabilities by the second quarter of 2006.

Sage CRM SalesLogix

With over 7,000 customers worldwide, Sage CRM SalesLogix is the CRM leader for small to medium-sized businesses. Sage CRM SalesLogix delivers easy-to-use and integrated sales, marketing, customer service and support automation solutions that can be tailored to an organization's unique customer acquisition, retention and development processes.

Sage CRM SalesLogix is part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and medium-sized businesses that also includes ACT! by Sage, Sage CRM and For more details, visit or call 800-643-6400.

About Pharma Logistics

Pharma Logistics provides hospitals, wholesalers and pharmacies with services to help maximize credit recovery on expired pharmaceutical inventory and helps minimize future accumulation of inventory with EPA, DEA and State compliant solutions. For more information visit or call 888-729-7427.

About Technology Advisors, Inc.

Technology Advisors has been providing comprehensive CRM solutions since 1991. They specialize in providing CRM business advisory, technology, education, and support services to mid-market businesses and small enterprises. These solutions are designed to increase sales success, deliver superior customer service, and improve marketing performance. Technology Advisors, Inc. can be found on the World Wide Web at

About Sage Software (formerly Best Software)

Sage Software offers leading business management software and services that support the needs, challenges and dreams of more than 2.4 million small and mid-sized business customers in North America. Its parent company, The Sage Group plc (LSE: SGE.L), supports 4.7 million customers worldwide. For more than 25 years, Sage Software has delivered easy-to-use, scalable and customizable software for accounting, customer relationship management, human resources, time tracking and the specialized needs of accounting practices and the construction, distribution, manufacturing, nonprofit and real estate industries. For more information, please visit the Web site at or call (866) 308-2378.

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