July 19, 2012 16:00 ET

Sage North America Appoints Former Yahoo! Executive as EVP Customer Experience

IRVINE, CA--(Marketwire - Jul 19, 2012) - Sage North America announced today the appointment of Brad Smith as Executive Vice President Customer Experience. Sage is a leading global provider of accounting, ERP and other business management applications and services for small and midsized businesses, with more than 6 million customers worldwide.

Mr. Smith brings to Sage 18+ years of leadership in the web consumer, enterprise software, and communication service provider industries spanning sales and marketing, product management and development, service architecture and service/support delivery roles. As EVP Customer Experience, Mr. Smith will be responsible for all Sage North America customer support operations and will focus on expanding Sage's commitment to all facets of the customer experience from product design to the invoice experience and all touchpoints in between. Mr. Smith reports to Sage North America CEO Pascal Houillon.

"Brad's strong background and commitment to superior customer experiences is the perfect fit for Sage, where we value every customer contact and aim to deliver beyond customer expectations," said Sage North America CEO Pascal Houillon. "His appointment to the Sage executive team reinforces our commitment to customer needs as the driving force for our business."

Prior to joining Sage, Mr. Smith was Vice President of Customer Experience with Yahoo! where he developed a voice of the customer program designed to drive a "customer first" culture. He was also Global Vice President of Yahoo's knowledge management and online support group chartered to continuously improve the online help experience. He is a member of the Forrester Customer Experience Leadership Council, the Support Services Advisory Board of the Technology Services Industry Association, and on the Board of Directors of the Consortium for Service Innovation. He previously held senior leadership roles with Symantec, Openwave, and Verisign, and business development and program management positions with InQuira, Oracle, Lockheed Martin and others. He graduated from the University of Central Florida with a BSBA degree in General Business Administration.

About Sage
Sage is a leading global supplier of business management software and services for small and midsized businesses. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs more than 12,600 people and supports more than 6 million customers worldwide. For more information about Sage in North America, please visit the company website at Follow Sage North America on Facebook,, and Twitter,

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