April 30, 2013 09:00 ET

Sage Puts Social and Mobile at the Center of Its CRM Solution for SMBs, Increasing Employee Productivity and Enhancing Customer Relationships With Sage CRM 7.2

IRVINE, CA--(Marketwired - Apr 30, 2013) - Sage North America today announced the release of Sage CRM 7.2, featuring a host of new social, mobile and business collaboration tools. The latest release of the global Sage SMB CRM solution empowers sales, marketing and customer service teams to better engage with colleagues and customers.

Sage CRM 7.2 stand-alone brings mobile deployment on iPhone® and Android® smartphones and tablet devices. The enhanced mobile suite includes two new mobile apps for the iPhone and Windows® 8, which provide mobile sales teams with immediate access to real-time data to help them manage their business relationships, even when offline.

The Social CRM suite, which integrates with key social media applications including LinkedIn and Twitter, is enhanced further with new social capabilities. Teams utilizing Sage CRM can now gain customer insights from Facebook, providing them with a complete picture of customer and prospect interactions.

New social-style collaboration powered by Yammer allows employees to collaborate with Yammer Groups and across records. This makes business conversations concerning opportunities, leads and support cases more social and transparent, providing greater visibility for all employees.

"Sage CRM 7.2 has been designed with social, mobile and business collaboration technology at its core. We're confident that Sage CRM 7.2 will boost sales team productivity, foster greater internal collaboration, and deliver better business insight," said David Beard, CRM principal, Sage CRM. "Providing SMBs with dynamic business insight and customer information that is easy to report on will make a big difference to companies looking to drive revenues, grow their business and achieve great success through exceptional customer experience, delivered seamlessly across all touch points."

Other updates offered with this release include smarter reporting with enhanced features built to enable faster, secure, customized reports that are quickly populated with the latest CRM information. Rich new graphic charts and report cloning capabilities enable users to quickly create visual reports with interactive graphs, for at-a-glance business insight and informed decision making.

Sage CRM caters to more than 12,000 organizations in 70 countries, managing their critical sales, marketing and customer service activities every day. It integrates with Sage ERP products worldwide to deliver better business management across the entire organization. For more information about Sage CRM, visit or call 877-938-9910.

About Sage
Sage is a leading global supplier of business management software and services for small and midsized businesses. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs more than 13,500 people and supports more than 6 million customers worldwide. For more information about Sage in North America, please visit the company website at Follow Sage North America on Facebook,, and Twitter,

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