SOURCE: Sage Software

May 08, 2006 18:00 ET

Sage Software Announces Comprehensive Sage CRM Solutions Migration Strategy at Annual Insights Conference

New Sage Migrator Enables Easy, Flexible and Cost-Efficient Migration Paths Within Sage CRM Solutions Product Family and From Competitive Systems

NASHVILLE, TN -- (MARKET WIRE) -- May 8, 2006 -- At Insights 2006, its annual business partner conference, Sage Software announced a comprehensive migration strategy for its Sage CRM Solutions product family anchored by the new Sage Migrator to enable ACT! by Sage data migration to Sage CRM, and Sage CRM SalesLogix. The Sage Migrator is also designed to help users of competitive CRM offerings, who are unhappy with the performance of their current systems, transition to a Sage CRM Solution and benefit from the product family's diverse implementation choices and flexible capabilities as their business needs change. Migration from Goldmine to all Sage CRM Solutions was introduced as the first in a series of competitive migration paths.

The Sage Migrator also helps Sage CRM Solutions business partners develop a migration service competency with packaged migration solutions that open up new customer acquisition opportunities.

"The Sage CRM Solutions portfolio covers the broadest addressable market of all CRM vendors, and the new Sage Migrator helps our customers expand the value of their CRM investments. As our customers' businesses evolve, they can expect simple and flexible migration to the appropriate CRM product in the Sage portfolio," explained Dave Batt, general manager of Global CRM for Sage Software. "And since change is inevitable in today's business climate, the Sage Migrator also allows customers of competitive CRM products to migrate to the most appropriate Sage CRM Solutions product."

"CRM, as both an organizational strategy and as applications functionality, is very fluid," noted Mary Wardley, Vice President of Enterprise Applications and CRM Software research for IDC. "Organizations that have traveled the CRM path realize this and desire products and business partners that can help them build an environment that accommodates change and at the same time leverages their investments -- in time, money, and intellectual capital. Tools like Sage's Migrator are an important step in supporting these goals."

Migration Without A Migraine

Moving information from one CRM system to another has historically been complicated by the number and types of different data sources involved. The Sage Migrator uses advanced technologies such as Web services to ensure data accuracy, maintain low total cost of ownership and address the full spectrum of user scenarios, regardless of format or data source. The Sage Migrator addresses:

--  First generation CRM adopters who recognize the need for a CRM system
    and need to migrate their data from several disparate sources;
--  Current CRM users who have outdated CRM systems that do not support
    their evolving business needs in a functional or cost-effective manner;
--  Current CRM users reluctant to upgrade or re-architect their existing
    systems due to uncertainty created by vendor consolidation and their need
    for better business process integration;
--  Sage Software customers looking to migrate easily across the Sage CRM
    Solutions product family for more advanced CRM capabilities as their
    businesses grow.

"Today's announcement reinforces our strategic focus on customers: With Sage, customers can choose a CRM solution that meets their needs today with the confidence of knowing they can readily grow into more advanced solutions as their needs evolve," stated Batt.

Sage's global CRM strategy, first introduced October 19, 2006, takes advantage of the company's strong local presence in countries around the world, where sales, service, and support capabilities serve 4.7 million businesses and work with 23,000 business partners and 40,000 accountant partners. By centralizing the development of key functions such as localization, integration and migration, Sage can deliver stronger and more flexible products to local markets faster.

The Sage Migrator is priced from $495 to $1495, and is available now for Asia Pacific, North American and European customers with the following migration packs: ACT! (version 6, 7, 8) to Sage CRM, and Sage CRM SalesLogix; and Goldmine (version 5 and 6) to ACT! by Sage, Sage CRM, and Sage CRM SalesLogix.

Sage CRM Solutions

Sage CRM Solutions is the only family of CRM products designed specifically for the needs of small and mid-sized businesses and includes ACT! by Sage for individuals, small businesses and enterprise workgroups; Sage CRM that provides hosted and on-premises CRM for small and mid-sized businesses; and Sage CRM SalesLogix that provides full suite, customizable CRM for mid-sized businesses and small enterprises. For more details, visit or call (800) 643-6400.

About Sage Software

Sage Software supports the needs, challenges and dreams of more than 2.5 million small and mid-sized business customers in North America through easy-to-use, scalable and customizable software and services. Our products support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of accounting practices and the construction, distribution, manufacturing, nonprofit and real estate industries. Sage Software is a subsidiary of The Sage Group plc, a leading international supplier of accounting and business management software solutions and related products and services for small to mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now has 4.7 million customers and employs over 10,000 people worldwide. For more information, please visit the Web site at or call (866) 308-2378.

© 2006 Sage Software, Inc. All rights reserved. All other brands are trademarks of their respective companies.

Contact Information

  • Press Contacts:

    John Schoutsen
    Vice President, Corporate Communications
    Sage Software
    (905) 629-7959 x 301

    Ryan Zuk
    Senior Manager, Public Relations
    Sage Software
    (480) 368-3818