SOURCE: Sage Software

November 28, 2005 09:00 ET

Sage Software Announces New Sage CRM SalesLogix Marketing Capabilities

Full-Scale Marketing Tools Designed to Shorten Sales Cycles by Capturing and Managing Leads, Segmenting Customer Groups and Coordinating Campaign Resources

SCOTTSDALE, AZ -- (MARKET WIRE) -- November 28, 2005 -- Sage Software today announced new marketing capabilities for Sage CRM SalesLogix version 6.2.3 users. The full-scale marketing campaign management tools, designed with the marketing resource needs of small and mid-sized businesses in mind, include new e-mail marketing services, lead management and lead qualification features. Enhanced lead capture, list import and campaign management features are also included.

"Efficient marketing execution rules the day for many small and mid-sized businesses," explained Elvin Monteleone, general manager for Sage Software Mid-Market CRM. "The integrated Sage CRM SalesLogix solution facilitates more effective marketing campaigns by enabling users to accurately identify their most valuable prospects and profitable customers, analyze purchasing trends and execute meaningful marketing programs that can shorten sales cycles and increase revenues."

New Tools Help Users Identify And Focus Efforts On Most Valuable Leads

Sage CRM SalesLogix Marketing is part of the Sage CRM SalesLogix version 6.2.3 solution suite and introduces several new and enhanced features including:

New lead management - Create lists of leads through a common interface. Associate each lead with a campaign or response. Ensure leads do not already exist in the database, maintain leads separate from customers and easily convert leads to customer accounts with associated sales opportunities.

New lead qualification - Apply specific criteria and rules to qualify leads for multiple product and service marketing campaigns. Purge unqualified leads from the database.

New marketing analysis - Measure the impact and cost of marketing campaigns on a cost-per-lead basis.

New e-mail marketing services - Design, deliver and monitor marketing e-mails, newsletters and surveys. Create mailing lists easily by selecting lists or groups of contacts. Track responses for follow-up and remove recipients from database upon request. E-mail marketing services are provided by EmPulse Technologies, Inc. (www.emailpulse.net) and start at $99 per month.

Enhanced campaign management - Segment and track campaign tasks in multiple stages. Easily re-apply successful campaigns. Track tasks and costs against budget and analyze revenue from closed opportunities.

Enhanced lead capture and list import - Capture leads from Web pages, import external lists from tab- or comma-delimited files and easily match lead information from a list to a customer record in the database.

Sage CRM SalesLogix

With over 7,000 customers worldwide, Sage CRM SalesLogix is the CRM leader for small and mid-sized businesses. Sage CRM SalesLogix delivers easy-to-use and integrated sales, marketing, customer service and support automation solutions that can be tailored to an organization's unique customer acquisition, retention and development processes.

Sage CRM SalesLogix is part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and mid-sized businesses that also includes ACT! by Sage, Sage CRM and SageCRM.com. For more details, visit www.sagecrmsolutions.com or call 800-643-6400.

About Sage Software (formerly Best Software)

Sage Software offers leading business management software and services that support the needs, challenges and dreams of more than 2.4 million small and mid-sized business customers in North America. Its parent company, The Sage Group plc (LSE: SGE.L), supports 4.5 million customers worldwide. For more than 25 years, Sage Software has delivered easy-to-use, scalable and customizable software for accounting, customer relationship management, human resources, time tracking and the specialized needs of accounting practices and the construction, distribution, manufacturing, nonprofit and real estate industries. For more information, please visit the Web site at www.sagesoftware.com/moreinfo or call (866) 308-2378.

© 2005 Sage Software, Inc. All rights reserved. All other brands are trademarks of their respective companies.

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