SOURCE: Sage Software

November 29, 2005 09:00 ET

Sage Software Partners With Dale Carnegie Training® to Advance Sales Productivity With ACT! by Sage and Sales Coaching Sessions

Number-One Selling Contact and Customer Management Solution Featured Alongside the Standard in Relationship Sales Training Programs

SCOTTSDALE, AZ -- (MARKET WIRE) -- November 29, 2005 -- Sage Software today announced a partnership with Dale Carnegie Training to promote Dale Carnegie sales coaching sessions and the ACT! by Sage contact and customer management solution during nationwide Dale Carnegie training programs and ACT! Webinars. The partnership links more than 160 Dale Carnegie Training centers and over 2,700 trainers and consultants with regional ACT! Certified Consultants to identify sales training synergies and offer advanced ACT! product training. Additionally, ACT! will be represented at Dale Carnegie Training's International convention in December with nearly 1,000 trainers, salespeople and franchisees in attendance.

"Developing and maintaining high-value relationships is a fundamental element of Dale Carnegie Training courses," explained Piera Palazzolo, senior vice president of marketing for Dale Carnegie Training. "ACT! expertly embodies these concepts and empowers our seminar and training course participants by combining customer information and productivity tools in one easy-to-use sales automation system."

The ACT! and Dale Carnegie Training partnership focuses on helping sales professionals, managers, directors, vice presidents and business owners improve individual or team sales performance. Concepts covered in the Dale Carnegie Training curriculum that are complemented by ACT! sales process capabilities include setting sales strategies, managing prospects and customers and prioritizing daily activities.

"ACT! focuses on enabling people to realize their highest levels of sales effectiveness," said Joe Bergera, ACT! senior vice president and general manager for Sage Software. "Dale Carnegie Training has similarly encouraged its clients to attain their highest levels of success through its leadership and business training programs. Combined, our unique offerings can deliver truly significant and measurable value for today's selling professionals."

ACT! by Sage

ACT! is the preferred choice of over 2.5 million users and more than 30,000 corporate accounts to organize, access and manage their comprehensive customer details in a single, integrated solution. ACT! offers powerful capabilities to help companies improve productivity and increase sales. The feature-rich ACT! toolset allows professionals, sales teams and corporate workgroups to:

--  Work with easy-to-use and time-tested features that can be customized
    for individual and industry-specific preferences;
--  Increase productivity by efficiently managing appointments,
    activities, documents, customer communications and campaigns and
--  Improve bottom-line results by automating and customizing key aspects
    of the sales cycle to provide better forecasting and opportunity tracking;
--  Access data quickly using keyword searches, detailed views and list
--  Organize data efficiently using group, sub-group and company
    categories; and
--  Collaborate with team members using Web or Windows permission-based
    access to customer information, team calendars and company resources.

ACT! by Sage is part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and mid-sized businesses that also includes Sage CRM, and Sage CRM SalesLogix. For more details, visit or call (888) 855-5222.

About Dale Carnegie Training

Dale Carnegie Training® is a global provider of locally delivered training in leadership, sales, interpersonal and communications skills essential to improving the performance of individuals and teams, and adding value to organizations. For more information, visit

About Sage Software (formerly Best Software)

Sage Software offers leading business management software and services that support the needs, challenges and dreams of more than 2.4 million small and mid-sized business customers in North America. Its parent company, The Sage Group plc (LSE: SGE.L), supports 4.5 million customers worldwide. For more than 25 years, Sage Software has delivered easy-to-use, scalable and customizable software for accounting, customer relationship management, human resources, time tracking and the specialized needs of accounting practices and the construction, distribution, manufacturing, nonprofit and real estate industries. For more information, please visit the Web site at or call (866) 308-2378.

© 2005 Sage Software SB, Inc. All rights reserved. The Sage Software logo and the Sage Software product and service names mentioned herein are registered trademarks or trademarks of Sage Software SB, Inc., or its affiliated entities. All other trademarks are the property of their respective owners.

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