SOURCE: Sage Software

March 12, 2007 11:12 ET

Sage Software's Heather Burton and Cancer Community Center's Carrie Kinne to Co-Present Donor Retention Session at New England AHP's 2007 Educational Conference

AUSTIN, TX -- (MARKET WIRE) -- March 12, 2007 -- Sage Software announced today that Heather Burton, product marketing manager for its Nonprofit Solutions, and Carrie Kinne, director of development for the Cancer Community Center in South Portland, Maine, will co-present a break-out session on donor retention techniques at the New England Association for Healthcare Philanthropy's (NEAHP) 2007 Educational Conference, to be held this week at the Samoset Resort in Rockport, Maine.

Titled, "Be Your Donors' Favorite Charity: Donor Retention Tips and Techniques," and scheduled for Tuesday, March 13 from 1:30-2:45 p.m. EDT, the session will discuss donor retention tips and techniques, including technology used to implement retention strategies.

"Fundraising professionals are always interested in new ways to keep donors loyal to their organization and contributing to their cause," said Burton. "Accountability and transparency, deeply personal donor communications, recurring giving programs, and donor engagement, without the 'ask,' all are ways nonprofits look to increase donor retention, but sometimes the execution falls short. Carrie and I look forward to helping AHP conference attendees understand how technology can help them effectively capture and utilize valuable donor information in unique ways to broaden and deepen the donor-nonprofit relationship."

The Northeast Region affiliate of the Association for Healthcare Philanthropy (AHP), NEAHP is a not-for-profit professional membership association for people engaged in the business of raising money for nonprofit healthcare organizations. With more than 400 members, NEAHP is dedicated exclusively to the advancement of health care philanthropy.

Founded in 1994, the Cancer Community Center provides a warm and friendly place where people with cancer, and their families and friends can come together to build social and emotional support as a complement to their regular medical care. The Center offers support and networking groups, creative expression and educational workshops, wellness programs, a one-on-one support program, workplace support, a resource library, and social events in a comfortable, caring setting.

For more than 25 years, Sage Software has been helping nonprofit organizations further their missions and better serve constituents through the use of technology by offering Sage MIP Fund Accounting and a range of Sage Fundraising product choices, including Sage Fundraising 50, Sage Fundraising 100, Sage Fundraising 100-Rainbow Edition, Millennium, and Sage Endowment Management, so that nonprofit organizations of all sizes can select solutions best fitting their budget and program needs.

For more information about NEAHP's 2007 Educational Conference, please visit For more information about Cancer Community Center, please visit For more information about Sage MIP Fund Accounting or Sage Fundraising solutions, please visit or call 800-647-3863.

About Sage Software

Sage Software supports the needs, challenges and dreams of more than 2.7 million small and mid-sized business customers in North America through easy-to-use, scalable and customizable software and services. Our products support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of the construction, distribution, healthcare, manufacturing, nonprofit and real estate industries. Sage Software is a subsidiary of The Sage Group plc, a leading international supplier of accounting and business management software solutions and related products and services for small and mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now has 5.2 million customers and employs over 13,000 people worldwide. For more information, please visit the Web site at or call (866) 308-2378.

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