September 28, 2011 12:00 ET

Sage to Discuss Social Media ROI at BtoB Corporate Social Media Summit

Sage's Greg Tirico to Deliver Session on How Social Media Engagement Impacts the Bottom Line

PHILADELPHIA, PA--(Marketwire - Sep 28, 2011) - Sage North America today announced that Greg Tirico, senior social media manager, will co-present a session at the BtoB Corporate Social Media Summit, taking place today and tomorrow at the Warwick Radisson.

Hosted by Useful Social Media, the Corporate Social Media Summit is the only social media conference tailored exclusively for BtoB corporate strategists, bringing together a group of industry-leading social media experts from large BtoB companies such as Sage. Attendees can learn best practices and gain industry insight from an educational agenda packed with industry experts.

Conference sessions will focus on a variety of social media topics for large companies, including effective benchmarking, growing influence internally and externally, building awareness and customer engagement, and adopting social media throughout an organization for a truly effective program. Tirico's session, jointly presented with Chip Rodgers of SAP, will delve into the impact of social media on a company's bottom line. The session will demonstrate to attendees proven methods for identifying ROI of social media campaigns, how they can work out ROI with limited resources, and how they can build trust within their organizations and add social media to their sales processes.

For more information on the conference, please visit the BtoB Corporate Social Media Summit web site.

About Sage North America
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North America employs 3,900 people and supports 3.2 million small and midsized business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 13,400 people and supports 6.3 million customers worldwide. For more information, please visit the website at Follow Sage North America on Facebook at: and Twitter at:!/sagenamerica.

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