SOURCE: Sage Software

November 30, 2006 10:00 ET Helps Big Brothers Big Sisters of Greater Rochester Grow Volunteer Base and Manage Fundraising

Youth Mentoring Organization Customizing Solution to Further Increase Employee Productivity and Return Value Back to Donors and Volunteers

SCOTTSDALE, AZ -- (MARKET WIRE) -- November 30, 2006 -- Sage Software today announced that Big Brothers Big Sisters of Greater Rochester, an affiliate of the national organization that helps children reach their potential through professionally supported one-to-one relationships, has implemented to streamline its volunteer recruiting and fundraising processes. Since implementing, Big Brothers Big Sisters has centralized more than 6,000 contact records into one database. The data organization and process enhancements have increased employees' effectiveness for developing and managing relationships with new and current volunteers and donors.

Prior to implementing, Big Brothers Big Sisters had a dozen fractured lists of volunteers, event attendees and donors that needed to be reorganized to help the organization better manage these lists and improve its service to the children of Greater Rochester. The organization evaluated several options before choosing for its easy customization capabilities, all-inclusive hosted services pricing and Web efficiencies.

"We found that most CRM solutions were not specialized enough for non-profits. However, with, we were able to easily customize the solution to fit our workflow," said Jeff Newland, director for Big Brothers Big Sisters of Greater Rochester. "Now, we manage all volunteer and donor outreach in and are developing a way to calculate the total charitable impact of each relationship."

Fifteen Big Brothers Big Sisters employees use to create and manage their outreach plans for each prospective volunteer and donor, which include mailings and event invitations among other campaign activities. Tasks are automatically added to employees' calendars to ensure that each prospect's potential value to the organization is explored completely.

Big Brothers Big Sisters also uses the customer service module to monitor and manage volunteer/child matches. The organization generates reports on a regular basis to see how many children are being served and what schools they attend. This data is critical for determining where the largest needs for additional volunteers and funds are.

Going forward, Big Brothers Big Sisters is implementing a customized reporting tool that will present individual and overall impact data to all of its contributors. Volunteers will be given an outreach code that will be linked to their name in Big Brothers Big Sisters will tag all recruiting introductions and donations to their respective codes to generate impact statements for each volunteer.

"Big Brothers Big Sisters' implementation is a prime example of how non-profits can leverage the benefits of CRM in an affordable and easily managed format," said Bill Hoffman, Sage CRM Solutions director of hosted services. "The combination of hosted services management and feature configuration capabilities has allowed the organization to enhance its internal processes and unify communication to its family of volunteers and donors."

Sage CRM

Sage CRM is an easy to use and feature-rich CRM solution that integrates vital sales, marketing and customer support information for small and mid-sized businesses. Sage CRM provides flexible deployment options and is available as an on-demand CRM solution at, or as an on-premises CRM system. Sage CRM also includes a remote data synchronization client and support for wireless devices.

Sage CRM and are part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and medium-sized businesses that also includes ACT! by Sage and Sage CRM SalesLogix. For more details, visit or call (800) 643-6400.

About Big Brothers Big Sisters of Greater Rochester

Big Brothers Big Sisters of Greater Rochester is an affiliate of the national organization, which is the oldest, largest and most effective youth mentoring organization in the United States. Big Brothers Big Sisters has been a leader in one-to-one youth service for more than a century, developing positive relationships that have a direct and lasting impact on the lives of young people. For more information, please visit or call (877) 877-4057.

About Sage Software

Sage Software supports the needs, challenges and dreams of more than 2.7 million small and mid-sized business customers in North America through easy-to-use, scalable and customizable software and services. Our products support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of the construction, distribution, healthcare, manufacturing, nonprofit and real estate industries. Sage Software is a subsidiary of The Sage Group plc, a leading international supplier of accounting and business management software solutions and related products and services for small and mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now has 5.2 million customers and employs over 13,000 people worldwide. For more information, please visit the Web site at or call (866) 308-2378.

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