March 04, 2009 16:08 ET

"Sales 2.0 For Dummies, Executive Edition" Unveiled at Second Annual Sales 2.0 Conference CEO David Thompson Pens Key Strategies for Aligning Marketing & Sales and Increasing Organizational Efficiency

SAN FRANCISCO, CA--(Marketwire - March 4, 2009) - Incorporated, the leading on-demand provider of B2B marketing solutions for sales and marketing professionals, announced the release of "Sales 2.0 For Dummies, Executive Edition," written by Sales 2.0 Conference Founder and CEO, David Thompson, at a special release party held in conjunction with the annual Sales 2.0 conference ( at the Intercontinental Hotel in San Francisco.

Since the inaugural conference in 2007, Sales 2.0 has become a business imperative required for sales and marketing success. "Sales 2.0 For Dummies, Executive Edition" provides an informative companion guide to the latest Sales 2.0 technologies and techniques, presented by companies at the conference. The new edition provides an executive update to the popular book and points to how organizations can drive greater revenues by aligning sales and marketing teams through Web 2.0 technologies and Sales 2.0 techniques.

An excerpt from the book, which describes how to better align sales and marketing efforts, can be downloaded immediately at

"The new and updated 'Sales 2.0 For Dummies, Executive Edition' focuses on the increasing trend of enterprise alignment around Sales 2.0 to achieve revenue goals while proving marketing ROI," said David Thompson, author of "Sales 2.0 For Dummies, Executive Edition" and CEO of "This book provides a great executive resource with valuable tips and real life examples that will turbo-charge their entire enterprise to better compete and win."

About®, creator of the award-winning GeniusPro™ and Genius Enterprise™ on-demand solutions, is the leading on-demand provider of B2B demand generation and marketing automation solutions that enable frontline sales to quickly identify and connect with their best prospects, without IT. Genius marketing automation solutions enable personalized email campaigns, automated lead nurturing, and website visit tracking, and deliver website visit results to both Marketing and Sales, dramatically improving demand generation, lead qualification and Sales connect rates.

Genius was recently named the #1 demand generation solution by Salesforce AppExchange customers. Over 500 companies and 50,000 customers worldwide use's unique technology for marketing automation, email marketing and demand generation to align Sales and Marketing efforts and quickly deliver the most qualified leads to frontline sales reps. With Genius, Sales can immediately prioritize their leads and follow up on their best opportunities based on prospects' online behavior,. is a privately held company, funded by Accel Partners, Emergence Capital, Mohr Davidow Ventures and Walden International, with headquarters in San Mateo, CA. For more information visit: or email

About For Dummies®

With near universal name recognition, more than 150 million books in print, and over 1,000 topics, For Dummies is the world's bestselling reference series. With loyal customers around the globe, For Dummies enriches people's lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand franchise has expanded with an extensive licensed product line, including DVDs, software, consumer electronics, cooking, cleaning and automotive products, craft and hobby kits, games and more. For information, visit For Dummies is a branded imprint of Wiley.

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