October 17, 2007 09:08 ET

"Sales 2.0 for Dummies®" Book Published in Conjunction With First Sales 2.0 Conference CEO David Thompson Authors Playbook for Increasing Sales Volume and Velocity in a Web 2.0 World

SAN FRANCISCO, CA--(Marketwire - October 17, 2007) - Incorporated, in association with the Sales 2.0 conference, will debut "Sales 2.0 for Dummies," written by CEO David Thompson, at the first ever Sales 2.0 conference ( being held at the St. Regis Hotel in San Francisco, October 29-30, 2007. An excerpt from the book, "Selling Faster and Smarter with Sales 2.0," is available for preview and can be downloaded immediately at The book provides sales professionals with a fun, easy-to-digest guide describing how they can leverage the Web and their corporate website to serve their customers better, shorten sales cycles and close more deals.

Sales 2.0 means integrating the power of Web 2.0 and on-demand technologies with proven sales techniques to increase sales velocity and volume. "Sales 2.0 For Dummies" will show how combining Web technologies, such as Web conferencing, social networking, prospect databases, and website tracking services, with innovative sales techniques and processes can dramatically improve sales efforts. "Sales 2.0 For Dummies" defines Sales 2.0, evaluates the top Sales 2.0 technologies and then provides 10 ways to improve an organization's Sales 2.0 abilities.

"Are you Sales 2.0?" asks David Thompson, co-author of "Sales 2.0 For Dummies" and CEO of "This book is a great resource that will help sales professionals transition into the Sales 2.0 world with valuable tips and real life examples that will turbo charge their sales efforts."

David Thompson, co-author of "Sales 2.0 for Dummies," is the thought leader behind the Sales 2.0 conference. As founder and Conference chair David has collaborated with industry luminaries such as Geoffrey Moore, best-selling author of "Crossing the Chasm"; Michael Bosworth, "Solution Selling" author; Anthony Lye, SVP of Oracle On Demand; Dave Berman, President of Worldwide Sales & Services, Cisco Webex; Tien Tzuo, CSO of; and Gerhard Gschwandtner, founder of Selling Power Magazine, in pioneering and defining Sales 2.0. David Thompson also provides insight on the latest technologies and trends driving Web 2.0 into the workplace on his blog, Genius by the Byte.

To download an excerpt from "Sales 2.0 for Dummies" for free please visit:

About the Sales 2.0 Conference

The Sales 2.0 Conference is a unique industry event addressing emerging selling strategies and technologies. The conference, at the St. Regis Hotel in San Francisco on October 29-30, 2007, combines powerful keynote speakers and panel discussions with technology demonstrations and valuable industry networking and collaboration. Event sponsors include leading sales technology innovators such as Oracle, WebEx,, InsideView, and Landslide Technologies. For more information about the Sales 2.0 Conference program, registration and sponsorship/speaking opportunities, visit

About, creator of SalesGenius, is a Sales 2.0 pioneer and the leading on-demand provider of real-time, 1-to-1 marketing solutions for sales and marketing professionals, empowering them to connect with prospects and close deals through their corporate websites.

Genius® solutions allow sales and marketing professionals to instantly qualify prospects, determine the success of marketing initiatives, and personalize customer service, all without requiring programming skills or IT involvement. The result is faster sales cycles, satisfied customers and more closed deals. Incorporated is a privately held company, funded by Mohr Davidow Ventures, Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information about Incorporated, visit or email

About For Dummies®

With near universal name recognition, more than 150 million books in print, and over 1,000 topics, For Dummies is the world's bestselling reference series. With loyal customers around the globe, For Dummies enriches people's lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand franchise has expanded with an extensive licensed product line, including DVDs, software, consumer electronics, cooking, cleaning and automotive products, craft and hobby kits, games and more. For information, visit For Dummies is a branded imprint of Wiley.

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