January 04, 2010 09:08 ET

Sales 2.0 Pioneer Enters 2010 as the Social Marketing Automation Leader

Genius Enterprise™ Success, Record Bookings and Revenues Top List of Company's 2009 Accomplishments

SAN MATEO, CA--(Marketwire - January 4, 2010) - Incorporated®, the leading on-demand provider of B2B marketing automation, sales lead management, and email marketing solutions for sales and marketing professionals, highlighted its unparalleled success in 2009. enjoyed record-breaking bookings, fueled by the introduction of Genius Enterprise, the world's most sought-after marketing automation solution now with over 140 customer wins since its March debut. The combined product and revenue success underscored the company's leadership in both the marketing automation and cloud computing categories.

"While a tumultuous year economically, 2009 marked tremendous accomplishment and growth at Genius," said David Thompson CEO and Co-founder of "We are looking forward to building upon financial, product and customer success of Genius Enterprise with new product capabilities in 2010 that will accelerate the ability for Genius customers to prove marketing's impact on revenue." products enable marketing to deliver unrivaled sales success by automating the lead nurturing process until a right-time connection of a sales-ready opportunity can be made with the appropriate sales rep. Genius customer success includes:

--  BT (Formerly British Telecom): Easily created campaigns to instantly
    connect with their most valuable customers, offer them important advice and
    services netting £100,000s in up-sell opportunities from a single campaign
--  Lumension Security: Evolved email marketing from previous ESP-only
    solution for enriched lead nurturing efforts that resulted in highly
    relevant prospect communications and 4X increase in product evals
--  newScale: Optimized their lead gen efforts reducing their sales cycle by
    one third and their upside deals by 60%
--  TransMotion Medical: Generated 400% increase in connections and trial
    placements. Genius stopped the leakage of missed opportunities "lost" in
    their CRM solution and enabled their reps to increase and
    provide focused follow up to interested prospects

In the past year added to its growing list of achievements which included:

-- Genius was named to the JMP Securities list of Hot 100 private companies, further validating its unique "No-IT" approach to aligning marketing and sales through real time demand generation tracking and reporting (Read full release)

-- BT and were recognized with the prestigious Marketing Sherpa Email Summit Award for the "Best Opt-in Email Campaign", and ADX won the Demand Gen Report award for Fast Track Sales and Marketing Alignment

-- Released Genius Enterprise, which married Marketing Automation with proven sales advantage and included 568 marketing automation features (Read full release)

-- Raised $7M from top tier investors, including current Investors Accel Partners, Emergence Capital, MDV, Walden International and led Deep Fork Capital, to drive continued growth (Read full release)

-- Added Website analytics and anonymous visitor tracking capabilities to Genius Enterprise marketing automation solution (Read full release)

-- Partnered with American Marketing Association and "Crossing the Chasm" Author Geoffrey Moore on "Provocation-based Selling" Webinar -- achieving highest attendance in the company's history

-- Acquired its 234th joint Salesforce customer, making Genius the fastest growing Demand Generation platform in the Salesforce ecosystem; Genius has been ranked Top Demand Generation Solution by AppExchange users

-- Partnered with Message Systems and Pivitol Veracity for best-in-class email deliverability

-- Published Sales 2.0 For Dummies, Executive Edition™, deepening the industry's understanding of Sales and Marketing alignment in a Sales 2.0 world

-- Launched new MarketingGenius professional services to help customers optimize marketing campaigns and programs

About® is the leading provider of sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities. is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures and Walden International, with headquarters in San Mateo, CA. For more information, visit or email Info at Genius.

Contact Information

  • For more information, please contact:

    Scott Mersy
    Tel: (650) 931.1362


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