SOURCE: Sales Innovation

November 08, 2010 10:41 ET

Sales Innovation Appoints Academic Director

Baylor University Marketing Professor and Well-Known Author Jeff Tanner, Jr. Helps Sales Innovation Integrate Sales and Marketing Research With Real-Life Applications

GUILFORD, CT--(Marketwire - November 8, 2010) -  Sales Innovation announces the appointment of John F. (Jeff) Tanner, Jr. MBA, Ph.D., as academic advisor. Sales Innovation provides sales and business development training programs with an emphasis on service industries. Tanner's role as academic advisor is to ensure that all Sales Innovation programs have a solid academic foundation and meet the standards expected of the firm's top-ranked business school affiliates.

A professor of marketing and the associate dean of Baylor University's Hankamer School of Business in Waco, Texas, Tanner has authored or co-authored 13 books, including the best-selling textbook "Selling: Building Partnerships" and the leading graduate sales management text, "Sales Force Management." Most recently he wrote "Principles of Marketing" with Mary Ann Raymond and "Sales Management: Shaping Future Sales Leaders" with Earl Honeycutt and Robert Erffmeyer. His books have been translated into several languages and distributed in more than 30 countries. An internationally known expert in sales management, he has taught sales courses to executives and business school students from countries around the world.

"We are so excited about Jeff joining our team," said Kathy Apanowitch, executive vice president, business development at Sales Innovation. His combined experience in sales with Fortune 500 companies and as an educator in one of the top business school professional selling programs is truly unique. Jeff's input on assessment, curriculum and course design moves us another step ahead in delivering results-driven sales education to our clients."

About Sales Innovation

Sales Innovation affiliates with top-ranked business schools to bridge academic best practices with real world experience and results in the delivery of customized sales training and education for businesses and professional services firms. Specialized industry practices include healthcare, banking, insurance, accounting, and legal.

Contact Information

  • Contact:

    Kathy Apanowitch
    Executive Vice President, Sales Innovation

    Media Contact:
    Dana Goldberg
    Email Contact