SOURCE: Sales Readiness Group

Sales Readiness Group

April 02, 2012 08:00 ET

Sales Readiness Group Launches On-Demand Sales Training

Offering Provides Highly Scalable Training & Reinforcement

SAN FRANCISCO, CA--(Marketwire - Apr 2, 2012) - Sales Readiness Group (SRG), an industry leader in live online sales training, is expanding its training offering to include on-demand sales training and reinforcement programs for global sales organizations.

SRG's on-demand sales training offers a highly scalable training and reinforcement solution that is based on SRG's industry-leading sales training curriculum. The on-demand solution is available in both industry-neutral and customized formats, and includes an online assessment option.

"Scheduling and delivering consistent training and reinforcement to distributed sales teams has traditionally been very difficult," said Norman Behar, managing partner for Sales Readiness Group. "Our new on-demand program provides clients with a consistent, scalable way to improve selling skills across large sales organizations."

Launch customers for SRG's on-demand offering include Trupanion and Burkhart Dental, which both have large distributed sales teams that operate across multiple time zones.

"We were looking for cost-effective, convenient ways to provide sales training to our existing reps and new hires, as well as ensure the skills were reinforced and applied on a consistent basis," said Jeff Reece, vice president of sales for Burkhart Dental. "The Sales Readiness Group on-demand training combined the content and flexibility we needed to quickly drive greater, long-term sales performance."

Marlaina Capes, SRG's Director of Client Services, explains, "SRG's on-demand training solutions extend our offering to provide clients with blended training programs that can scale across their entire sales organization."

To learn more about Sales Readiness Group, please call 1-800-490-0715 or visit

About Sales Readiness Group

Sales Readiness Group ( is singularly focused on helping sales organizations improve sales performance through customized sales training, sales management development and sales assessment programs. Recognized as an industry leader in virtual instructor-led training, SRG leverages technology to deliver programs that are highly scalable and cost-effective. SRG was recently named a Top Ten Sales Training Company by Selling Power magazine.

Contact Information

  • Press Contact:
    Matt Heinz
    Heinz Marketing for Sales Readiness Group
    Email Contact