December 05, 2006 12:00 ET

Sales, Refreshments, Music and Holiday Cheer! Join TERRA for a Special Party Filled With Holiday Festivities on Thursday, December 7th From 6pm to 9pm

Shop Participating Stores Between Fairfax and La Cienega and Find Out About the 3rd Street Day Pass

LOS ANGELES, CA -- (MARKET WIRE) -- December 5, 2006 -- TERRA, L.A.'s premier service-oriented fashion destination for women's, men's and children's apparel and accessories, is taking part in West 3rd Street's Annual Holiday Party on Thursday, December 7, 2006, from 6pm to 9pm. That evening, selected stores stretching from Fairfax to La Cienega will each host their own "private parties" including refreshments, sales, food, and music. Join TERRA's trend of new late hours (open until 9pm every day), as well as other selected merchants on West 3rd Street that are staying open on Thursdays until 9pm from now until December 21st.

TERRA and selected West Third Street merchants have also added to the fun with the 3rd Street Day Pass* -- presented by the 3rd Street Business Association. Using the special "pass," shoppers can get 25 percent off purchases at TERRA and other stores between La Cienega and Crescent Heights. Other stores participating include Plastica, Puppies and Babies, Seaver, Ethel, Flight 001, Swerve, Plushpod, Clark Nova and The Knitters Studio with special values from 10 - 20% off purchases. The 3rd Street Day Pass is valid from now until January 31, 2007, and can be picked up at any participating store listed above.

Geared toward L.A.'s fashion-conscious, "movers and shakers," VIPs, celebrities and people "in the know," TERRA combines a fresh, diverse mix of high-end, men's, women's and children's fashion, complemented by new and exciting apothecary lines, specialty gifts, state-of-the-art electronics and accessories that include handbags, wallets, belts and, of course, shoes!

TERRA is a full-service boutique located on the trendy shopping district of Third Street between The Grove and The Beverly Center. TERRA's main signature, in addition to quality clothing and products, is the highest form of customer service. The store offers a multitude of complimentary luxuries including client parking, cappuccino/espresso and private label bottled water, gift wrapping, concierge service, alterations, UPS/ FedEx shipping and Special Order services (where applicable). In addition, TERRA also caters to clients who value privacy and security by offering electronically secured entry and motorized paparazzi/privacy blinds. The TERRA website is also scheduled to launch in Spring 2007, along with a store expansion.

* Some restrictions apply. See stores for details. Card must be presented at time of purchase and offers expire 1/31/07.

TERRA has also partnered with local businesses to cross-promote products and services geared to their target markets, which includes promotional tie-ins with local designers, television, Hollywood's VIPs and other W. 3rd Street businesses. The store has also provided ultra hip "uniforms" for the staff at Uvasun, The Orlando Hotel, and at one of the coolest breakfast/lunch/dinner spots in town, Toast, which is located directly across the street.

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