SOURCE: Genius.com Incorporated

November 05, 2007 16:15 ET

Sales Strategy Luminaries and Leading Practitioners Pack First Ever Sales 2.0 Conference

Videos of Keynotes and Panel Sessions Now Available at www.sales20conf.com

SAN MATEO, CA--(Marketwire - November 5, 2007) - On October 30th more than 400 attendees and speakers gathered at the Sales 2.0 Conference to share strategic perspectives and practical insights about how sales organizations can take advantage of Web 2.0 technologies to increase sales volume and velocity. The sold-out crowd attended conference sessions that focused on how the Internet can be leveraged to improve sales and service. Topics included: "Transitioning to a Higher Volume/Velocity Sales 2.0 Model," "Sales and Marketing Integration in a 2.0 World," "Lead Qualification and Cultivation," "Collaborating to Build the New Sales 2.0 Funnel" and "How Software as a Service has Changed the Game for Buyers and Sellers." The first-ever conference was held at the St. Regis hotel in San Francisco, CA.

Conference organizers also announced the availability of searchable videos and transcripts of the conference, created by Altus Learning Systems, and "Sales 2.0 For Dummies," an easy-to-read guide to Sales 2.0 principles, techniques and technologies. Both can be obtained at www.sales20conf.com.

"Witnessing the energy at the conference and feeling the buzz throughout the day made me realize we are really tapping into something BIG," said David Thompson, CEO of Genius.com. "Attendees walked away with fresh ideas to evaluate their sales teams. It's clear that attendees have a thirst for more knowledge, and we look forward to announcing details for an expanded Sales 2.0 Conference to take place on the east coast in spring, 2008."

The Conference was backed by an impressive list of 31 founding sponsors. Platinum sponsor support came from global technology players and Sales 2.0 solution vendors such as Oracle, Cisco-WebEx, Genius.com, InsideView and Landslide Technologies. Other sponsors of the first Sales 2.0 Conference included Altus Learning Systems, Brainshark, Dreamfactory, Jigsaw, SaleSpider.com, SugarCRM, Apprema, Avitage, ConnectNote, EchoSign, Frost & Sullivan, Hoovers, LiquidTalk, LucidEra, OutStart, PhoneWorks, SalesRamp, Sales2.0, Savo, Spoke, TeleSmart Communications Inc., the Vanella Group, Visible Path, Xactly, and ZoomInfo.

For more details about the spring 2008 Sales 2.0 Conference please contact Parker H. Trewin at ptrewin@genius.com.

About The Sales 2.0 Conference

The Sales 2.0 Conference is a unique industry event addressing emerging selling strategies and technologies. The first ever conference was held at the St. Regis Hotel in San Francisco on October 29-30, 2007, and combined powerful keynote speakers and panel discussions with technology demonstrations and valuable industry networking and collaboration. Event sponsors included leading sales technology innovators such as Oracle, WebEx, Genius.com, InsideView, and Landslide Technologies. For more information about The Sales 2.0 Conference program, registration and sponsorship/speaking opportunities, visit www.sales20conf.com.

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