SOURCE: DC Brands International, Inc.

February 28, 2008 14:21 ET

Sales Team Makes Successful So. California Sweep

DENVER, CO--(Marketwire - February 28, 2008) - Today, DC Brands International, Inc. (PINKSHEETS: DCBR) announced that their VP of Sales, Jim Randal, and Western Region Manager, Jim Graney, met with 3 premier southern California distributors that would provide the company in excess of an additional 4,000+ accounts. Jim Randal said, "As with all of these meetings, if you are successful, and we were, you leave with a handshake and a verbal agreement. Then the paperwork begins."

Randall continues, "We will be working on filling out all forms next week and hope to see initial purchase orders as early as the week of March 18th. All three distributors had the same reaction to our H.A.R.D. Nutrition Functional Water Systems, WOW! To quote one of them, 'this is a Vitamin Water Killer.' Only one of the distributors will be trying our traditional energy brands Dickens Cider and Turn Left. I would have to say that three for three is keeping our average at a very respectable 100% so far. I also know that our Midwest representative, Paddy Sheya, will have great news to report from his recent trip to Texas sometime next week. Things are looking very good and with full and final production on the near horizon, the product will be available to go straight from the manufacturer to our retailers and distributors by early April. We are looking forward to a very nice 2nd quarter."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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