SOURCE: salesfloorLIVE


September 20, 2011 14:35 ET and SenSource, Inc. Join Forces to Help Retail Businesses Work Smarter

BILLINGS, MT--(Marketwire - Sep 20, 2011) - today announced a first time agreement with SenSource, Inc. aimed at simplifying how retail owners and managers monitor performance in real-time to improve their store operations, optimize their customer relationships, and maximize profits.

The agreement combines the SenSource people counting technology systems with the salesfloorLIVE business intelligence software to deliver real-time visibility into traffic opportunities and store productivity and profitability operations.

"The combined capabilities this SenSource agreement provides is a tremendous 'win-win' for the retail industry," stated Scott Roller, CEO "Retailers are uniquely positioned to track in real-time one concise picture of what is happening in each store. They can stay on top of critical metrics, increase their contribution margins, increase employee productivity, and ultimately deliver to their customers a higher level of customer service."

"With our reputation for consistent, friendly customer support, the SenSource partnership with salesfloorLIVE offers the retail industry a great service of one product for complete visibility into retail operations. This new software brings together our 98% accurate customer traffic counts with other store data systems, side by side, in real time. We are very pleased with the partnership," Joseph Varacalli, President, SenSource Inc.

Software capabilities and benefits included in the technology include real-time management, tracking and performance measurements contained in business intelligence metrics such as Customer Value (CV), Service Intensity (SI) and Sales Per Hour (SPH).

salesfloorLIVE provides flexible, easy-to-use, web-based solutions that give retailers the power to continuously improve same store sales and profitability by delivering operational visibility to labor scheduling, sales performance KPI's and store traffic trends. salesfloorLIVE works with a multitude of traffic counter systems in retail store chains. This high-performance platform delivers real-time remote visibility to your store operations. The ability to measure performance against objectives, increase sales staff productivity while optimizing each store's labor schedule to traffic opportunity, and utilize predictive analytics to drive higher growth in customer value, are just a few of the technology benefits. Up-to-date key performance indicator trend comparisons can be mapped across the entire hierarchy of each chain to assist in driving sustainable organic growth through increased operating expertise. To learn more about salesfloorLIVE go to: or email

About SenSource, Inc.
SenSource, Inc. is a privately-held technology company providing retail people counters and vehicle traffic monitoring software and hardware since 2002. SenSource has been ranked in the top 30% of the 2010 Inc. 5000, Inc. Magazine's list of America's fastest growing companies. SenSource products are currently employed in over 40 countries in retail, casino, entertainment, library, government and healthcare entities. To learn more about SenSource Inc. visit or email

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