SOURCE: Salesfusion

October 15, 2014 07:30 ET

Salesfusion Gets Aggressive With SugarCRM VAR Partnerships

With a Goal of Tripling the Size of Its SugarCRM Practice at Home and Abroad by Mid 2015, Salesfusion Enters Reseller Agreements With Epicom, Synolia and Highland Solutions

ATLANTA, GA--(Marketwired - Oct 15, 2014) -  Salesfusion has entered into partnerships with three of the world's leading SugarCRM VARs, in a bold move designed to rapidly increase the number of companies using its marketing automation platform. Epicom, based in Austin, Highland Solutions, based in Chicago, and Synolia of Lyon, France, will offer and promote Salesfusion to thousands of SugarCRM customers worldwide. 

Salesfusion began targeting SugarCRM customers in 2012 and many clients, including Pingtone, Medicat and Delmo use the joint solution today. Salesfusion has committed significant development resources to establishing a strong integration between the products, and the companies are natural partners given their mutual focus on mid-market customers. Salesfusion will spend several million dollars over the next two years to develop partnerships with CRM VARs and integrators like Epicom, Highland Solutions and Synolia. The company expects to triple the size of its SugarCRM business by mid-2015.

Salesfusion offers a highly differentiated solution to Sugar users. Other marketing automation providers are built on flat databases. In contrast, Salesfusion is the only marketing automation platform built on a relational database, which allows for an exact match between systems at the lead, contact, account, opportunity and campaign levels. This in turn enables better segmentation and campaign execution. For example, users can automatically generate sales opportunities in Sugar from Salesfusion, and create sales tasks from Salesfusion using lead nurture programs. The result is improved synergy between sales and marketing, and marketer confidence that high-value leads are being handled properly. 

"Salesfusion's native integration to Sugar and advanced reporting and flexibility aligns well with what Sugar users expect in a leading business application," says Amanda Anderson, marketing manager at Epicom, winner of the 2014 SugarCRM Partner Global Leader Award. "Salesfusion's culture, continuous innovation and focus on solid Sugar integration is why we feel the company is a great fit for our customers and for Epicom."

"We selected Salesfusion as a partner because we determined it was one of the best solutions to bring to SugarCRM clients in France, where lead nurturing and marketing automation adoption are quickly accelerating," says Stéphane Calimodio, co-founder and CRM division manager of Synolia, SugarCRM's worldwide oldest, and France's largest, SugarCRM Platinum partner.

"We chose Salesfusion as our marketing automation solution because of its ease of navigation, robust lead scoring and nurturing capabilities, and seamless integration with our CRM," states Stephanie N. Blahut, marketing manager at Highland Solutions, a SugarCRM Platinum Partner. "Further, we are thrilled to offer this solution to our clients seeking tighter sales and marketing alignment achieved through CRM and marketing automation integration."

"We're thrilled to be working with three of the top global partners for SugarCRM, all of whom are experts in helping customers deploy integrated marketing automation and CRM solutions," says Bentley Hines, vice president of channels at Salesfusion. "Salesfusion and Sugar together bring incredible efficiency and visibility to customers seeking higher quality leads, shorter sales cycles, and greater sales and marketing accountability."

About Salesfusion

Salesfusion's mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. Salesfusion stands out among cloud-based marketing automation vendors for its ability to provide relevant, contextual information to sales through delivering a superior lead nurturing and engagement marketing automation platform to marketers. Salesfusion provides an out-of-the-box unparalleled integration between its Marketing Automation Platform and Microsoft Dynamics CRM, Saleslogix, SugarCRM, Salesforce, and Sage.

For more information visit www.salesfusion.com. Twitter: @Salesfusion

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