SOURCE: Salesfusion


September 09, 2014 07:30 ET

Salesfusion Teams With InsideView to Enhance Lead Data

Joint Product Helps Marketers Convert More Leads and Launch More Targeted Nurtures

ATLANTA, GA--(Marketwired - Sep 9, 2014) -  Salesfusion has released a new lead enrichment feature that will help marketers deliver more complete and executable leads. Through a partnership between the companies, data from the InsideView Open platform will automatically populate chosen lead records in Salesfusion and an integrated external CRM. The feature, Salesfusion Enrich, is available at no cost to Salesfusion customers beginning early Q4 2014. Salesfusion is demonstrating the solution today at an InsideView customer event in San Francisco.

Salesfusion Enrich calls on InsideView's database when a lead registers at a company's website, adding firmographics such as address, industry and title to their contact record. By enhancing the depth of a lead record, marketers can initiate more personalized campaigns without having to research prospects. Enriched lead data also improves qualification, trend analysis and segmentation. Sales reps can further enhance leads in their CRM or Salesfusion by clicking the InsideView enrich data option from within an existing record.

Leveraging data from InsideView, Salesfusion customers can expect to reduce lead qualification time by half and cost-per-lead by 33%, on average. According to InsideView, customers with enriched lead forms experience an 11% increase in marketing qualified leads from web forms, and deliver 64% more leads that are accepted by sales.

"Easy access to prospect information is critical to marketers," says Brian Kelly, CMO at InsideView. "We solve this problem by automatically giving marketers the lead data they need to convert more leads and create targeted programs. Salesfusion, with its focus on providing relevant, contextual information to marketers, is a natural partner and we're excited to work with them."

"We're thrilled to be working with InsideView, as this new integration gives our customers a far easier way to enhance prospect data without bothering them to fill out long website forms when requesting a piece of content or other information. This will also decrease form abandon for our customers and therefore increase lead flow," says Bentley Hines, VP of Alliances at Salesfusion. "Salesfusion Enrich ensures companies know more about the leads in their system, increasing conversions and enabling targeted nurturing programs."

About Salesfusion

Salesfusion's mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. Salesfusion stands out among cloud-based marketing automation vendors for its ability to provide relevant, contextual information to sales by delivering a superior lead nurturing and engagement marketing automation platform to marketers. Salesfusion provides an out-of-the-box unparalleled integration between its Marketing Automation Platform and Microsoft Dynamics CRM, Saleslogix, SugarCRM, Salesforce, and Sage.

For more information visit Twitter: @Salesfusion

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