SOURCE: Salon City, Inc.

August 28, 2009 12:26 ET

Salon City and Great Lengths Ink Deal for Multi-Media Branding Campaign

BEVERLY HILLS, CA--(Marketwire - August 28, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN), an emerging media company, lifestyle brand and publisher of its flagship publications, BE! and Salon City magazines, announced the recent signing of a 2009-10 branding and advertising contract with Great Lengths -- the beauty industry's number one hair extension manufacturer. The contract calls for Great Lengths to be branded in Salon City's multi-media, including Salon City and Beauty Entertainment magazines, Beautymaker Net News and Hollywood CeleBeauty.

Great Lengths' "Invest in Yourself" brand campaign rolled out this month with inside and back page ads in BE! Magazine and Beautymaker Net News -- Salon City's popular daily email news program which reaches approximately 150,000 readers monthly. The contract was one of the first for BE! Magazine. Brett Butcher, Great Lengths' business development director, complimented the new print publication, "Salon City has put together an awesome concept in BE! Magazine. Our ads look fantastic and we're glad we jumped in early."

Steven Casciola, Salon City's President and CEO, says, "Great Lengths is highly-respected and a beauty powerhouse -- their hair extensions are in high demand and used by Hollywood stars and celebrities the world over. Their decision to be one of the first to come into BE! Magazine and continue partnering in our multi-media (print, online, digital, email push technology, etc.) leverages their campaign's effectiveness and visibility. We look forward to showcasing Great Lengths to Salon City's expanding global audience."


Salon City, Inc. is an emerging publicly traded media company, lifestyle brand and independent marketing network for products, distribution and services. Salon City was the first to brand the genre, 'Beauty Entertainment.' It publishes its flagship consumer publication, Salon City Magazine, Beauty Entertainment Magazine, Beautymaker Net News, and produces the award-winning web show, Hollywood CeleBeauty, online media, licensed events and awards shows. To see more on Salon City visit

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