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Salon City and ISSE Show Ink Deal to Reach Latino Market
| Source: Salon City, Inc.
BEVERLY HILLS, CA--(Marketwire - September 14, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS : SALN ) announced today that it has signed a contract with the ISSE, the
International Salon and Spa Expo Show ("ISSE") in January in Long Beach,
whereby it will partner/sponsor the Latino Fashion Theatre and a contest
with the Latino beauty community, a segment which is very significant to
the ISSE.
ISSE is owned by the Professional Beauty Association ("PBA"), which merged
with the manufacturers and distributors association, and is now the premier
and largest professional association in the beauty industry. The Show
expects to draw an audience of 30 to 40 thousand professionals and is
considered to be one of the largest national shows of the year. Salon City
sees the show's venue as kicking off the entire industry season with its
brand offering, including BE! Magazine, which will act as the exclusive
media sponsor of the competition with Latino Fashion Theatre.
The show and sponsorship of the Latino Fashion Theatre will also be a
launch venue for Salon City's Beauty Maker Awards ("BMA"), which will
utilize user-generated content and new technology elements to showcase top
professionals in the beauty industry. In the agreement, ISSE will also
begin a fall advertising campaign in BE! Magazine. Salon City, as the
sponsor for the Latino event, will have numerous avenues of sponsorships
and the ability to monetize it in a variety of vertical streams. Following
ISSE, the BMA's plan to run a variety of programs throughout the year
capitalizing on viral marketing and utilizing industry players and
consumers participating in Salon City's honors and competitions.
Steven Casciola, Salon City's President and CEO says, "The big advantage of
having vertical options on our Internet properties is the ability to
improve our brand by 'becoming an authority website,' the potential to
'keep users on-site' and the potential to leverage the 'monetization of the
event' through entry fee signs ups, memberships, advertisers, syndications
and sponsors. Our new options help advertisers connect to their customers,
which can potentially increase our publishing revenue streams."
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