SOURCE: Salon City, Inc.

September 10, 2009 09:00 ET

Salon City and Liquid Technologies Manufacturer Ink Deal

BEVERLY HILLS, CA--(Marketwire - September 10, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN) announced today that it has signed a 2009-10 agreement with private labeler Liquid Technologies, an upscale personal hair care manufacturer, to begin promoting the two companies combined capabilities to manufacture products and provide media, branding and distribution services to a select group of high end salons including Salon City's HOT 100 Salons in America(SM).

Salon City's management says the signing represents the beginning step of a strategic goal in its business plan to provide independent salons who become licensed by Salon City the services to develop and expand their private label brands through the company's media distribution channels. The rollout announcements will begin this fall with a series of advertisements in Beauty Entertainment magazine and will continue with a planned salon industry meeting in early 2010.

John Maruszewski, President of Liquid Technologies, commented on Salon City's product and distribution strategy, "The professional salon industry is one of the most dynamic and exciting industries I have seen in many years. As a long time manufacturer of personal care products, we have experienced many products and niches for which they were distributed. What Salon City is embarking upon is the most progressive program I have ever seen. The professional salon industry has motivated us as a manufacturer to specialize in this area, and what Salon City is coordinating is a perfect sign of the times. We feel that this industry has become a springboard for any successful brand, in any market, and that Salon City has every resource available to assist the current celebrity, salon owner or entrepreneur to reap the benefits of the retail market. I look forward to seeing the success of this program and I am convinced it will be sooner than later."

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