SOURCE: Salon City

September 02, 2009 08:00 ET

Salon City and Scruples Sign Agreement to Brand Hair Care Line

BEVERLY HILLS, CA--(Marketwire - September 2, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN), an emerging media company, lifestyle brand and publisher of its flagship publications, BE! and Salon City magazine, announced the recent signing of a 2009 media branding agreement with Scruples Professional Salon Products, Inc. -- one of the salon industry's most respected hair care manufacturers, and founded by industry icon, Frank Liguori. The Scruples campaign calls for branding in Salon City's multi-media including BE! (Beauty Entertainment) print magazine, Beautymaker Online/Mobile Net News and SalonCity.com's website.

Founded in 1983, the Minneapolis-based company, now headed up by President Jack Storey and managed by members of the Liguori family, has provided innovation and excellence to the professional beauty industry for 25 years. The media campaign chosen by Scruples rolls out this month and includes ads, email, web and public relations support in both BE! Magazine and Beautymaker Net News -- Salon City's popular daily email news program delivered to reader's mobile phones.

Steven Casciola, Salon City's President and CEO, says, "Scruples is a highly-respected leader -- we are pleased to see them come back to Salon City with excitement over our media products and our expanded abilities to brand their name. Both professionals and consumers alike are drawn to their ethical products, creative imagery and high-quality performance."

ABOUT SALON CITY, INC.

Salon City, Inc., is an emerging public media company, content creator, lifestyle brand and salon distribution network for marketing products and services. Salon City was the first to brand the genre, 'Beauty Entertainment.' It publishes its flagship consumer publication, Salon City magazine, Beauty Entertainment magazine, Beautymaker Net News, and produces the award-winning web show, Hollywood CeleBeauty, online media, licensed events and awards shows. To see more on Salon City visit http://www.saloncity.com

ABOUT SCRUPLES

Scruples celebrates over 25 years of providing innovation and excellence to the professional beauty industry. This family owned business, founded in 1983, had a clear vision of what was important: service, professionalism, and integrity. From this vision a culture emerged, a culture that embraces the needs of professional cosmetologists. A culture focused on creating innovative products, outstanding promotions, and marketing support that works. Everything we do is designed to make salons more successful and their clients more beautiful. Visit http://www.scrupleshaircare.com

Certain information contained in these materials is "forward-looking" information, such as projections, estimates, or statements of intentions, expectations or plans. Results may differ materially from the results contemplated in such forward-looking information.

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