SOURCE: Salon City, Inc.

May 19, 2008 08:00 ET

Salon City, Inc. Expanding National Ad Sales Force to Represent Print and New Media Products

BEVERLY HILLS, CA--(Marketwire - May 19, 2008) - Salon City, Inc. (OTCBB: SLON), publisher of Salon City magazine and producer of live events and online branded entertainment, announced today it has begun the process of selecting an independent, Los Angeles-based, national magazine advertising sales agency to augment the company's existing sales efforts. This agency will report directly to Salon City, Inc., and will oversee a soon-to-be-established national sales force of independent regional magazine ad sales representatives.

The first step is the selection of the LA agency, which should be completed by early July. Next is the selection of the regional representatives, who will be based in such major advertising markets as Atlanta, Chicago, Dallas, Detroit, New York City and San Francisco. The selection of the sales reps should take place in time for the fall media buying season.

"We have a very exciting time ahead of us!" enthused SCI president and CEO Steven Casciola. "We've finally become a bulletin board company, our magazine is beginning its second year of being on major consumer newsstands worldwide, and we've launched online entertainment that appeals to advertisers seeking exposure in that medium. Having a national sales force in place gives us representation that can go after larger consumer markets while still minding our existing trade advertising market.

"For the first time, we have multiple media products available. And with this new team, we can speed up plans to generate more revenue, more advertisers, and more companies buying into our branded entertainment packages."

ABOUT SALON CITY, INC.

Salon City, Inc., the leading media company for beauty entertainment and the first to brand the genre, publishes Salon City magazine, where Life is Beautiful(SM). It is distributed nationally by Time Warner Retail, a Time Warner Company (NYSE: TWX), and internationally by Kable Distribution Services, an AmRep company (NYSE: AXR), in over 30 countries. For information about SCI, visit www.saloncity.com or e-mail info@saloncity.com.

Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Results may differ materially from the results contemplated in such forward-looking information.

Contact Information

  • CONTACT:
    Salon City, Inc.
    Steven G. Casciola
    President and CEO
    310/358-9017

    Renee Simone
    Communications
    310/402-2819