SOURCE: Salon City, Inc.

June 09, 2008 07:35 ET

Salon City Magazine on Your Newsstand & Cell Phone

Hollywood Fashion Magazine, Salon City Now on Mobile Phones via Broadcaster Media Technology

BEVERLY HILLS, CA--(Marketwire - June 9, 2008) - Salon City magazine, where Life is Beautiful(SM) is not just about style, celebrity fashion and the latest hot spots. It's about giving you the latest beauty tips, clothing trends, and Hollywood elegance on the go. SC has teamed up with mobile ad pioneer, Broadcaster Media, to give you the latest Salon City content right on your cell phone. Just Text 'SALON' to 650-224-0053.

You'll not only get the top 100 salons and hot events, but you'll also receive special promotional opportunities and discounts from Salon City advertisers like OPI, Great Lengths and Farouk. View it all live on your mobile web browser or download it to your handset and bring Salon City with you wherever you go. You can even send it to your friends.

Steven Casciola, CEO of Salon City, says, "As an emerging media company for beauty entertainment and a lifestyle brand for future products and services, we now appeal to a global audience of consumers who want to be empowered to lead a healthier, more positive lifestyle. What better way to be plugged in, then via our readers' mobile phones. Today's scheduled announcement by Apple CEO Steve Jobs on their newest iPhone underscores the momentum and huge market potential the mobile medium has in delivering our beauty entertainment content to a growing global audience. One of the reasons we chose Broadcaster Media is that their TEXT 'SALON' TO +1 650 224 0053 technology can be accessed by our international readers anywhere they are in the world.

Broadcaster Media CEO, Mike Loftus agrees. "We're extremely excited about working with Salon City," he said. "Our platform allows Salon City to enrich their customers' mobile experience through an easy-to-navigate mobile site, entertaining content, and great promotional giveaways. Broadcaster Studio is just one of our dynamic tools that lets Salon City's advertisers create visually rich media that fosters a one-on-one dialogue with consumers and encourages them to interact with the brand."

ABOUT SALON CITY, INC.

Salon City, Inc., (OTCBB: SLON) the leading media company for beauty entertainment and the first to brand the genre, publishes Salon City magazine, where Life is Beautiful(SM). It is distributed nationally by Time Warner Retail, a Time Warner Company (NYSE: TWX), and internationally by Kable Distribution Services, an AmRep company (NYSE: AXR), in over 30 countries. For information about SCI, visit www.saloncity.com or e-mail info@saloncity.com.

Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Results may differ materially from the results contemplated in such forward-looking information.

Contact Information

  • CONTACT:
    Salon City, Inc.
    Steven G. Casciola
    President and CEO
    310/358-9017

    Terri Roberts
    Communications
    310/402-2819