SOURCE: Salon City

September 15, 2009 08:55 ET

Salon City Signs Goldwell Hair Color to Media Branding Campaign

BEVERLY HILLS, CA--(Marketwire - September 15, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN) an emerging media company, lifestyle brand and publisher of its flagship publications, BE! and Salon City magazine, announced the recent signing of a 2009 branding and advertising contract with Goldwell Hair Color, a brand of KPSS, Inc. with North American operations based out of Linthicum Heights, MD -- one of the world's most respected hair color manufacturers. The contract calls for Goldwell products, its Santa Monica, CA Hair Academy and Studio 1452 to be branded in Salon City's multi-media print and online products.

Goldwell's "Silk Lift" brand campaign rolled out this month with inside ads in BE! Magazine and Beautymaker Net News -- Salon City's popular daily email news program which reaches approximately 150,000 readers monthly.

Steven Casciola, Salon City's President and CEO, says, "Goldwell is an extraordinary product sold in over 30 countries around the world. Their hair color products are used by the best salons in America and internationally. We are pleased to see them come to Salon City for the first time, and we look forward to unfolding new media platforms and technology to brand and feature them with."

ABOUT SALON CITY, INC.

Salon City, Inc., is an emerging publicly traded media company, lifestyle brand and independent marketing network for products, distribution and services. Salon City was the first to brand the genre, 'Beauty Entertainment.' It publishes its flagship consumer publication, Salon City magazine, Beauty Entertainment magazine, Beautymaker Net News, and produces the award-winning web show, Hollywood CeleBeauty, online media, licensed events and awards shows. To see more on Salon City visit http://www.saloncity.com

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