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Salon City Signs Goldwell Hair Color to Media Branding Campaign
| Source: Salon City
BEVERLY HILLS, CA--(Marketwire - September 15, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS : SALN ) an emerging media company, lifestyle brand and publisher of its
flagship publications, BE! and Salon City magazine, announced the recent
signing of a 2009 branding and advertising contract with Goldwell Hair
Color, a brand of KPSS, Inc. with North American operations based out of
Linthicum Heights, MD -- one of the world's most respected hair color
manufacturers. The contract calls for Goldwell products, its Santa Monica,
CA Hair Academy and Studio 1452 to be branded in Salon City's multi-media
print and online products.
Goldwell's "Silk Lift" brand campaign rolled out this month with inside ads
in BE! Magazine and Beautymaker Net News -- Salon City's popular daily
email news program which reaches approximately 150,000 readers monthly.
Steven Casciola, Salon City's President and CEO, says, "Goldwell is an
extraordinary product sold in over 30 countries around the world. Their
hair color products are used by the best salons in America and
internationally. We are pleased to see them come to Salon City for the
first time, and we look forward to unfolding new media platforms and
technology to brand and feature them with."
ABOUT SALON CITY, INC.
Salon City, Inc., is an emerging publicly traded media company, lifestyle
brand and independent marketing network for products, distribution and
services. Salon City was the first to brand the genre, 'Beauty
Entertainment.' It publishes its flagship consumer publication, Salon City
magazine, Beauty Entertainment magazine, Beautymaker Net News, and produces
the award-winning web show, Hollywood CeleBeauty, online media, licensed
events and awards shows. To see more on Salon City visit
http://www.saloncity.com
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