SOURCE: Salon City

September 29, 2009 09:00 ET

Salon City Updates Investors and Shareholders With $10 Million Revenue Plan Objective

BEVERLY HILLS, CA--(Marketwire - September 29, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN). On September 25, 2009, Salon City financial consultant George Malasek provided the company with a short and long-term review of the company's forecasting and business aims for realizing over 10 million dollars in media revenues from the first tier of its business plan. He also re-stated the company's strong upside potential for long-term revenue growth based on planned initiatives tied to funding expectations.

Mr. Malasek noted, "Based on Salon City's business plan, and the various opportunities presented, Salon City could realize healthy revenues from the various sources that would use and exploit the Company's media products currently offered and those planned in the future."

"Just with the implementation of the Company's Network initiative, the Company can potentially realize revenues in excess of 5 million USD. Add to that the revenue from the print publications of 4 to 5 million and one can see the value creation that the Company and its business plan can prospectively achieve. In addition, the Company, as an emerging media company, will be offering products across a variety of media platforms and will roll these out based on funding, market opportunities and management availability. With that in mind, if the Company executes its aggressive yet attainable business plan, it is my opinion, that Salon City can produce significant revenues and support a substantial market capitalization."

Earlier this month, Salon City, Inc. announced the engagement of Mr. George Malasek as an advisor and consultant to Steven Casciola, Chairman and Chief Executive Officer. Mr. Malasek's engagement concerned implementing various elements of the Company's business plan targeting the successful deployment of various media offerings, such as advertising, marketing, sales, additional content creation and distribution via web, mobile and broadcast networks. Mr. Malasek also agreed to assist the Company in evaluating a variety of opportunities including international markets for its media product offerings and opportunities regarding its corporate growth plan.

Mr. Malasek has reviewed the Company's present business plans and has met and conferred extensively with Mr. Casciola regarding moving the business plan forward. Mr. Malasek believes that with adequate funding, the Company can successfully initiate many of its planned media offerings.

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