SOURCE: American Student Assistance

SOURCE: SaveUp, Inc.

November 07, 2013 09:03 ET

SALT and SaveUp Team Up to Help College Students and Alumni Succeed Financially

New Partnership Aimed at Achieving Clinton Global Initiative Commitment to Action to Rebuild Americans' Financial Health

BOSTON, MA--(Marketwired - November 07, 2013) - SALT™ (, the free educational resource created by American Student Assistance® and SaveUp (, an online financial rewards program for saving and paying down debt, today announced they are joining forces to help college students and alumni make better financial decisions.

SALT is a tool that provides simple, smart, personalized ways for college students and recent graduates to take control of their student debt and manage their finances. SALT chose SaveUp because of its existing success rewarding students and consumers for making rewarding financial decisions. With the help of SALT and ASA, SaveUp plans to achieve its Clinton Global Initiative (CGI) Commitment to Action to help Americans achieve $5 billion in asset growth through savings deposits and debt payments by December 2014.

With outstanding student loan debt in the U.S. today at more than $1 trillion, it's never been more critical for students who have attended college, or plan on attending, to develop financial competencies. Through a coordinated national campaign, the SALT and SaveUp platforms will share and distribute content related to financial literacy and sound saving and spending habits as well as engage in programs that help to raise awareness of these issues.

"We are excited to partner with SALT to help more people succeed financially by maintaining their student loans in good standing and building better financial habits," said SaveUp CEO Priya Haji. "Now more than ever, we believe that students need sound financial advice and strategies for saving to navigate the growing financial impacts of education."

"We share SaveUp's passion for revolutionizing the way Americans look at personal finance, specifically how students and families approach financing and repaying higher education," said Sue Burton, SALT managing director of marketing and public relations. "We're thrilled to introduce our SALT members to the SaveUp model of achieving their financial goals in a fun and innovative way."

About SALT: SALT is a free educational resource that provides simple, smart, personalized ways for college students and recent graduates to take control of their student debt and manage their finances. With a combination of helpful tools, tailored information, and unbiased expertise, SALT helps young people borrow less, borrow smart and repay their loans in a way that works for them. SALT was created by American Student Assistance, a nonprofit organization with 50+ years' experience helping people make better decisions about financing their education and repaying student loans. Visit or call 617.728.4631 for more information.

About SaveUp: Founded in 2011, San Francisco-based SaveUp is the first free nationwide rewards program that encourages Americans to save money, pay down debt and make positive financial changes. By partnering with major consumer brands and financial institutions, SaveUp gives users the opportunity to win exciting prizes for performing positive financial actions. Individual user information is secure on the site with bank level encryption. Intuit provides the back-end aggregation technology and Save Up has completed a bank-level security audit. To get rewarded for your positive financial actions or to partner with SaveUp as a bank or sponsor, please visit us at

About the Clinton Global Initiative:  Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of Bill, Hillary & Chelsea Clinton Foundation, convenes global leaders to create and implement innovative solutions to the world's most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date, CGI members have made more than 2,500 commitments, which are already improving the lives of more than 430 million people in over 180 countries. When fully funded and implemented, these commitments will be valued at $87.9 billion.

© 2013. American Student Assistance. All rights reserved. SALT, SALT logo, American Student Assistance and ASA are trademarks of American Student Assistance.