SOURCE: Samasource


December 14, 2011 09:00 ET

Samasource Hits Major Milestone in Its Mission to Deliver High Quality Microwork Services While Fighting Poverty

$1.25 Million Grant From to Accelerate the Scaling of the Groundbreaking Social Enterprise's Technology, Sales and Global Operations; Brings Total Funding to $5 Million

SAN FRANCISCO, CA--(Marketwire - Dec 14, 2011) - Samasource, the leading provider of distributed data management and content services, today announced a major milestone in its mission to deliver high quality microwork to large enterprises. With a $1.25 million dollar grant announced today by, Samasource has now raised a total of $5 million from social investors including the eBay, Ford and Rockefeller Foundations.

This funding milestone enables the groundbreaking social enterprise to scale its innovative model that blends a private, managed workforce with best-in-class technology. Treating large grants like venture capital, Samasource will invest this latest round of funding in its proprietary web platform, the SamaHub, and in sales, marketing and core business operations. Since 2008, Samasource has delivered high-quality services that deliver cost savings and improved data quality to enterprise customers such as Google, Intuit and LinkedIn.

Comments on the News:
"Samasource is an entirely new type of company," said Leila Janah, founder and CEO. "Our innovative non-profit model serves enterprise customers and creates sustainable livelihoods for 2,000 marginalized people through work, rather than handouts. We're thrilled to have Google's support in realizing our vision to bring dignity and work to those who need it most."

"We have been very happy working with Samasource over the last two years. Their team has been incredibly responsive to our needs and delivered a cost effective service that matches GoodGuide's mission and values by providing dignified work to women and youth living in poverty," said Dara O'Rourke, Co-Founder and CSO at GoodGuide.

Best-in-Class Technology and Managed Workers: The Model for Delivering New Efficiencies to Enterprises
Founded in 2008, Samasource provides high quality content and data management services to enterprise clients using best-in-class technology and a managed workforce in the developing world. Samasource does this by connecting women and youth in the poorest parts of the world to microwork -- small tasks that can be done online using inexpensive computers and a cloud-based platform, the SamaHub. Microwork is embedded in the value chains of most large corporations, and involves tasks that require human judgement such as image tagging, data mining and content validation. Through Samasource, enterprises are able to build and manage proprietary databases, feed large quantities of training data to machine learning algorithms, and drive traffic to their websites and applications.

The success of its model is due to two distinguishing factors:

  • The SamaHub platform - The custom Ruby application allows Samasource to break down large projects into efficient tasks, which are then distributed to workers around the world. The platform provides real-time insight into worker performance and behavior, with flexible QA workflows and game mechanics to incentivize worker performance.
  • Managed Workforce - Unlike crowdsourcing services, Samasource manages a full-time workforce, providing local management, live and online training and career progression. Experienced workers comprehend projects deeply and can be trusted with proprietary or secure information.

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About Samasource
Samasource is an award-winning social enterprise that brings content and data services work to the developing world. Samasource's workers provide large technology companies such as Google, Intuit and LinkedIn with training data for machine learning, SEO and image tags, and high-quality content. Its proprietary work platform supports crowdsourcing mechanics with the added flexibility of human quality assurance (QA) workflows. Quality is driven by a dedicated, trained and closely managed workforce, who earn living wages at rates U.S. businesses can afford. Through its global web platform and San Francisco-based operations team, Samasource monitors work in real time and provides clients with deep analytics and excellent results.

Samasource and its leadership have won multiple awards for its groundbreaking model, including a 2010 World Technology Award. Founder and CEO Leila Janah was recognized as Entrepreneur of the Year by the Social Enterprise Alliance, one of Fast Company's 100 Most Creative People in Business, and a Woman to Watch by Marie Claire Magazine. Samasource is a 501(c)(3) nonprofit, funded through institutional grants and private donations, and headquartered in San Francisco with offices in Nairobi, Kenya. Learn more at, follow us on Twitter @samasource or like us on Facebook at

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