SOURCE: Samba99


January 31, 2012 09:00 ET

Samba99 Launches First Guarana Superfruit Energy Bar -- Delivering an Organic, Gluten-Free Caffeine Kick

Sustainably Produced Bar Provides Essential Antioxidants

BROOKLYN, NY--(Marketwire - Jan 31, 2012) - From the Amazon River Delta, Samba99 today introduced the first guarana superfruit energy bar on the market -- Samba99 Guarana. Guarana is a completely natural energy booster, sustainably sourced in the Brazilian Amazon rainforest. It is a natural form of caffeine that gives you energy, suppresses appetite, promotes mental clarity and enhances long-term memory. The bar is made with the antioxidant- and vitamin-rich cacao fruit pulp as well as with little-known bacuri -- a native fruit that is high in vitamin C and iron.

Samba99 produces delicious, gluten-free and vegan products made in Brazil with Brazilian superfruits, featuring health benefits enjoyed by Amazon locals for centuries. Samba99 bars combine functional, ethically sourced fruits and nuts, and contain essential antioxidants. The bars are minimally processed and gluten free. Guarana has been highlighted by Dr. Oz as a "rainforest remedy;" his website notes that the seed is used to "boost energy, support mental acuity, fight fatigue, and increase stamina and physical endurance."

"For hundreds of years, guarana and these fruits have been harvested in the Amazon for their energy and medicinal purposes," said Samba99 Founder Robert Flam. "As we all think harder about the value and quality of the food we consume, Samba99 energy bars are a great alternative to commercial bars, which contain inexpensive fruit paste rather than pure fruit, cereal and rice fillers and are often highly processed."

About Samba99
Samba99 was conceived by Robert Flam in 2010 because he wanted to combine his love of Brazilian culture with a sustainable business model that would promote a healthy lifestyle. Flam has organized cultural events and festivals around the world, often embracing the energy and vibe of Brazil and South America. Flam has organized the Art from Brazil in New York multi gallery/museum exhibition, and produced and directed the HBO three-part series Brazilian Music Festival and 13 episodes of Caviar and Bananas with Claude Troisgros, a culinary travel TV show. He is also no stranger to brand development, as he spearheaded the creation and development of the "Dewar's Academy of Whisky" global marketing experience for Bacardi Global Brands.

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