May 19, 2010 10:00 ET

Samosa Digital Is the First to Connect Advertisers With One of the Fastest Growing Demographics in America -- South Asian Americans

Network Finally Reaches Affluent, Educated and Largely Untapped Consumer Base

SAN BRUNO, CA--(Marketwire - May 19, 2010) -  Samosa Digital Network, powered by Adify, the premier vertical ad network management and media services company, launched today to provide targeted and effective solutions for advertisers targeting South Asian Americans, one of the fastest growing populations in America.

According to the American Community Survey of the U.S. Census Bureau, the South Asian population in the United States grew 53% from 2000-2007 -- the highest growth rate for any Asian American community, and among the fastest growing ethnic groups in the United States. This demographic tends to be highly educated and affluent:

  • More than 87% of South Asians in America have completed high school
  • At least 62% have some college education
  • More than 58% of them over the age of 25 hold a bachelor's degree or higher
  • The estimated buying power of South Asian Americans in the Unites States alone is around $20 billion

However, this increasingly critical demographic is underrepresented in online advertising. The majority of advertising solutions targeting South Asian Americans consist mainly of print and television -- e.g., Dish Network offers a South Asian programming package, including over 170 South Asian-focused channels, yet 33 percent or almost one million South Asian Americans work in technology, a field that requires much online interaction.

With the help of Adify, Samosa Digital makes it possible for advertisers to reach this increasingly large and powerful audience. The network is the first to connect national and local American advertisers with online publishers focused on the South Asian American market.

"Through my restaurant business and now Samosa Digital, I've always been committed to bringing urban South Asian culture to mainstream America," said Franklin Philips, founder of Samosa Digital and owner of New York-based Indian fusion restaurant, Samosa Cabana. "I have experienced firsthand how challenging it can be for businesses to reach this untapped market. With Adify's technology, we've built a scalable advertising solution that helps online marketers easily reach this incredibly important demographic."

To learn more about Samosa Digital's efforts for reaching the South Asian demographic or to advertise on their network, visit

About Samosa Digital
Samosa Digital ( is a vertical online advertising network that targets South Asians & NRI's (Non Resident Indians) primarily within the US, UK, Canada, Europe, India, and all across the world. By working closely with our platform provider Adify, and our publishers, our network aggregates and manages advertising across highly relevant websites and blogs that target the South Asian demographic. We focus on delivering branding campaigns which drive sales and customer acquisition. The Samosa Digital Network is powered by the vertical advertising network provider Adify.

About Adify
Adify Corporation ( is the premier vertical ad network management and media services company and is an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises.