December 12, 2007 15:15 ET

Sampa Gives the Gift of "Link Juice"

Thousands of Back Links to Be Generated for Popular Charities

REDMOND, WA--(Marketwire - December 12, 2007) - Sampa Corporation, makers of the free website creation service that empowers consumers to build their own personal private networks, has automated the inclusion of charitable links for every site that is created including more than 35,000 websites built with Sampa. New Sampa customers select a charity to receive "link juice" from their new site during the sign up with the goal of increasing donations to that charity.

"We wanted a way to figure out how to 'give back' so we made it as simple as one click to link to a charity," said Paul Gross, CEO of Sampa Corporation. "Giving the gift of 'link juice' is sharing one of the web's most valuable assets. We hope that more companies will join us in this initiative."

The site that chooses a charity is helping it three ways. The charity receives brand exposure on every page of the website. A link directly to the donation form appears under the charity's logo, and, more importantly, charities will benefit by ranking higher on search engines because of all the back links that will be generated.

Sampa's initial list of charities includes the American Cancer Society, American Red Cross, Boys and Girls Clubs of American, Humane Society of the United States, Hydrocephalus Association, International AIDS Vaccine Initiative, Susan G. Komen for the Cure and UNICEF.

People interested in building their own website can go to

About Sampa Corporation

Founded in 2005, Sampa is a consumer web solutions company that empowers its users to build and manage their own personal private networks. Personal private networks combine easy website creation with email and social networking to allow people to share their life milestones with exactly who they want through blogs, pictures, videos, lists, profiles and more. Sampa provides a 'one-stop' destination for consumers where they can find and work with many of the most popular and ubiquitous web tools including Flickr, YouTube, Amazon and many others while creating their personalized websites and blogs.

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