SOURCE: Samsonite

Samsonite

May 17, 2010 11:33 ET

Samsonite Celebrates 100 Years With Centennial Events at Retailers Nationwide

Iconic Luggage Brand Invites Consumers to Celebrate 100 Years at Select Macy's and Other Retail Stores Throughout the Country

MANSFIELD, MA--(Marketwire - May 17, 2010) -  Samsonite will host Centennial events at select retail locations throughout the country, celebrating 100 years of providing superior travel bags, luggage and accessories to travelers worldwide.

Starting May 22 at Macy's Herald Square store, Samsonite will invite consumers to celebrate their technological advancements to the travel industry by testing their multi-directional Spinner wheels on a multi-surface, in-store obstacle course for the chance to win amazing prizes. Other celebration parties will occur throughout the summer at various retailers in Miami, Boston, Orange County, Chicago, and San Francisco.

"We couldn't be more thrilled to share our 100th birthday with another iconic brand as we kick off our Centennial celebration at the Herald Square Macy's in New York City," said Stephanie Goldman, Director of Marketing Communications at Samsonite. "We're excited to provide consumers the opportunity to celebrate our achievements throughout the years and try our easy-to-navigate Spinner wheel technology."

Visit Macy's Herald Square store on May 22 for the chance to win great prizes and celebrate 100 years with Samsonite, or stop by one of the other Centennial celebrations on the 22nd:

  • Miami -- Macy's Dadeland, 7303 S.W. 88 Street, Miami, FL
  • San Francisco -- Macy's Union Square, 170 O'Farrell Street, San Francisco, CA
  • Chicago -- Macy's 215, 111 North State Street, Chicago, IL
  • Orange County -- Macy's South Coast Plaza, 3333 Bristol Street, Costa Mesa, CA

For additional information on event details and locations, visit www.samsonite.com.

About Samsonite
Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. For 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler.

Contact Information

  • Media Contact:
    Lizzie Manganiello
    AMP Agency
    Email Contact
    617-837-8146