Atsana Semiconductor Corp.

Atsana Semiconductor Corp.

March 29, 2005 08:00 ET

Samsung Adopts Atsana's Media Processor for New Feature Phone


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: ATSANA SEMICONDUCTOR CORP.

MARCH 29, 2005 - 08:00 ET

Samsung Adopts Atsana's Media Processor for New
Feature Phone

OTTAWA, ONTARIO and SANTA CLARA, CALIFORNIA--(CCNMatthews - March 29,
2005) - Atsana Corp.

Atsana's J2211 Multimedia Processor Brings Advanced Features Including
High Quality MPEG4 Video to Samsung's SCH-M309 Camera Phone

Atsana Corp., developer of power-efficient, programmable multimedia
processors for mobile devices, today announced that Samsung Electronics,
manufacturer of the industry leading brand of mobile phones, has
selected Atsana's J2211 media processor for its 2 Mpixel SCH-M309 camera
phone. Samsung's recent launch in China of the M Series camera phones,
including the SCH-M309 model, represents an unprecedented leap in
functionality and performance, with professional camera features such as
2 Mpixel DSC, MPEG4 video Camcorder and Player, Auto-focus and TV-Out.

Samsung Electronics is a market leader in delivering excellent
multimedia features to the cell phone market, producing over 100 handset
models each year and has shipped 86 million handsets in 2004 in 45
countries.

The SCH-M309 with Atsana's J2211 media processor offers a host of
advanced camera features including high quality 2 Mpixel JPEG image
capture, QVGA MPEG4 video record and playback, special effects,
auto-focus, digital zoom, and TV-Out. Images and video can be stored
directly to either the phone's internal memory or onto a removable Trans
Flash memory card.

"By offloading demanding media processing tasks from the baseband
processor, the SCH-M309 is optimized for battery life and performance,"
said Alex Leupp, President and CEO at Atsana. "Samsung wants flexible
solutions that are affordable and reduce time to market. The J2211 not
only meets this requirement for Samsung, but raises the bar for
multimedia quality and performance in camera phones at large."

The SCH-M309 phone has been introduced this month in China.

Artwork and product shots are available

About Atsana Corp.

Atsana Corp. is a leader in the development of fully programmable,
low-power consumption multimedia processors and application solutions
for wireless devices such as handsets, personal digital assistants
(PDAs), and network cameras. The semiconductor company's array
processing technology enables the creation of multimedia wireless
devices that consume two to three times less power than solutions
offered today. In addition, Atsana's processor enables better quality
video encoding, supports higher resolution, and is easily scalable and
programmable to support a myriad of multimedia applications and
standards. Atsana is headquartered in Ottawa, Canada and has operations
in Silicon Valley, California. For more information, visit www.atsana.com

Samsung Electronics Co. Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with parent company sales of US$36.4 billion and net income of US$5.0
billion. Employing approximately 88,000 people in 89 offices in 46
countries, the company consists of six main business units: Corporate
Technology Operations, Digital Appliance Business, Digital Media
Business, LCD Business, Semiconductor Business and Telecommunication
Network Business. Recognized as one of the fastest growing global
brands, Samsung Electronics is the world's largest producer of color
monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more
information, visit http://www.samsung.com.

-30-

Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Atsana Corp.
    Vijay Dube
    VP, Marketing & Business Development
    (613) 224-9926 ext. 219 or (613) 262-0377 (Cell)
    vdube@atsana.com