SOURCE: VoiceIndigo Inc.

April 03, 2007 16:20 ET

Samsung and VoiceIndigo Partner to Bring Podcasting to Mobile Phones

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 3, 2007 -- VoiceIndigo™ today announced a worldwide partnership with Samsung bringing podcasting to Samsung mobile phones.

Samsung Mobile Podcasts by VoiceIndigo will be pre-loaded on Samsung mobile phones. The first model has already begun shipping on the innovative Samsung UpStage, Music-centric dual face phone. The Samsung UpStage is a union of slim style and function available through Sprint.

VoiceIndigo is the first advertising-supported Podcasting service to ship bundled on a phone from a major handset manufacturer and a major carrier in the United States.

Samsung Mobile Podcasts makes it easy for consumers to listen to their favorite podcasts anytime, anywhere; as easy as listening to the radio. Categories include sports, comedy, entertainment, news, business, and music.

"Samsung Mobile Podcasts puts the consumer back in control by making it easy to obtain personally relevant and compelling programming on the go, from thousands of major content providers," says John Mayerhofer, CEO of VoiceIndigo.

VoiceIndigo is a free service that makes it simple for listeners to manage their podcasts via a simple web interface accessible at http://Samsung.VoiceIndigo.com and access them through a wide variety of devices such mobile phones and PCs. That means as users upgrade their handsets, they do not need to reconfigure their content. Their preferences and content choices are automatically synchronized to the new phone.

Empowering the Mobile Ecosystem

VoiceIndigo's service solves the challenges around the distribution of mobile content and empowers brands to connect with consumers at the mobile network edge and conduct transactions via click-to-call, click-to-request, and click-to-buy. Advertisers can accurately measure the success of their ad spend and gain knowledge of their customers. VoiceIndigo was built on the principle that markets are conversations.

For content providers, VoiceIndigo makes it easy to achieve massive reach, providing them with a value added revenue model and increased knowledge of their customers.

VoiceIndigo's solution enables the economical delivery of digital audio over mobile networks through advanced digital audio processing, and provides Mobile Service Operators with a business model around open media that generates significant incremental revenue. Lastly, VoiceIndigo facilitates the adoption of dataplans and increases SMS usage.

"We're thrilled to be working with Samsung to market a compelling Podcasting solution that customers love," added Mayerhofer.

About Samsung

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About VoiceIndigo

VoiceIndigo makes mobile content easy. For everyone: Consumers, Mobile Carriers, Advertisers, Social Networks, and Content Providers.

VoiceIndigo operates a mobile marketing service that leverages the distribution of rich media, including micro published, RSS distributed media such as Podcasts.

VoiceIndigo's service solves the challenges around the distribution of mobile content and empowers brands to connect with consumers at the mobile network edge and conduct transactions via click-to-call, click-to-request, and click-to-buy.

VoiceIndigo's pre-loaded or downloaded mobile clients make listening to personally relevant mobile content as easy as listening to the radio. VoiceIndigo Mobile incorporates patent pending Ambient Advertising (http://www.VoiceIndigo.com/ambient). In addition to mobile client technology, VoiceIndigo also provides mobile portal (WAP) based services.

In 2006 VoiceIndigo made the onHollywood 100 list which recognizes VoiceIndigo as one of the top private digital entertainment and media innovators in the world (by the Always-On Network) and have been awarded the honor at LAUNCH 2006 as a 'company most likely to succeed.' In 2007, VoiceIndigo was placed in the onMedia 100 which recognizes VoiceIndigo's growing significance as a member of the digital media ecosystem.

In the past the company's team members have delivered value to firms such as AT&T Wireless, Virgin Mobile, Vodafone, PCCW, The Interpublic Group, Ogilvy & Mather, Infoseek, Apple, Oracle, Yahoo!, Overture, Napster, Propel, BroadVision, and e-Music. VoiceIndigo partners with leading brands, wireless carriers, and mobile handset OEMs to distribute our solution to the end consumer.

Partners include Samsung, Palm, Ericsson, AdMob, and InfoWorld.

For more detailed information, please visit www.VoiceIndigo.com.

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