Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

January 28, 2010 12:45 ET

Samsung Announces James Balog as Eco-Ambassador at Its 2010 Winter Games Sustainability Summit

Acclaimed environmental photographer Balog speaks and presents photo exhibition alongside VANOC and Canadian environmentalist Tzeporah Berman to raise awareness about climate change

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Jan. 28, 2010) - Samsung Electronics Co., Ltd., the Worldwide Olympic Partner for Wireless Communications Equipment, today welcomed internationally acclaimed environmental photographer James Balog as its Eco-Ambassador. Balog, whose award-winning images have been exhibited at over 100 museums worldwide and featured in numerous publications, will present at Samsung's 2010 Winter Games Sustainability Summit today, held at the District 319 Theatre in Vancouver. 

"I'm honoured to be named as Samsung's Eco-Ambassador, and I will use the opportunity to continue educating the public on the reality of human-induced climate change," said Balog. "The rate at which the Earth's glaciers are melting is evidence that global warming is happening, and that the results will be felt within our lifetime. Corporations have a responsibility, as we all do, to make changes, and I'm pleased to say that Samsung is doing its part and making sustainability a priority."

Balog will be joined at the Sustainability Summit by Linda Coady, Vice President of Sustainability for VANOC, Canadian environmentalist Tzeporah Berman, and Samsung senior executives to discuss challenges and solutions in the battle against climate change. Following the summit, photographs taken from Balog's Extreme Ice Survey – an extraordinary documentation of the world's melting glaciers – will be on public display from noon to 5pm.

"Samsung is proud to support James Balog and his efforts to educate the global community on how climate change is impacting our planet," said Gyehyun Kwon, Vice President and head of Worldwide Sports Marketing, Samsung Electronics. "Our global commitment to sustainability goes beyond the Olympic Games and involves many aspects of our operations, and welcoming James as a Samsung Eco-Ambassador is a testament to that ongoing commitment."

Samsung's Eco-Management 2013 plan, announced in July 2009, details a comprehensive set of sustainability goals to be achieved by 2013 that includes the reduction of greenhouse gas (GHG) emissions from manufacturing and products, the development of eco-friendly products, financial investment in eco-management initiatives, and enhanced green partnerships with suppliers and partners.

"The work of James Balog highlights the critical issue of climate change," said Linda Coady, VANOC's Vice President of Sustainability. "Each of us needs to rise to the challenge of tackling climate change and do everything we can to make a lasting difference."

About Samsung's Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications program, called Wireless Olympic Works (WOW), and mobile phones. These innovative wireless technologies provide the Olympic Family with real-time information and communications services. Samsung's commitment as a Worldwide Olympic Partner continues through to the Rio 2016 Olympic Games. 

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in telecommunication and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices in 61 countries, the company is recognized as one of the fastest growing global brands and a leading producer of mobile phones. For more information, please visit:

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