SOURCE: Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

October 22, 2010 01:00 ET

Samsung Apps Rides New Wave Family Smartphone Launch With Complimentary Downloads

Samsung's Application Hub to Offer Free Downloads of Popular Games, e-book, Health and News Apps for New Wave Handsets

SEOUL, KOREA--(Marketwire - October 22, 2010) -  Samsung Electronics Co., Ltd., a leading mobile phone provider, today announced that Samsung Apps will begin offering complimentary downloads of selected applications to coincide with the global launch of its new Samsung Wave series of smartphones -- the Wave525 (GT-S5250), Wave533 (GT-S5330), Wave723 (GT-S7230) and Wave575 (GT-S5750).

New Wave handset users can now download selected game apps, dictionary apps, and theme apps for free, including popular programs such as FIFA 10, Tetris Refresh, Spore Creatures, Assassin's Creed II, DioDict French/English dictionary, Princess Magic Therapy e-book and SSkin theme series. FIFA10, Tetris Refresh and Spore™ Creatures will be free for the first 250,000 downloads; Assassin's Creed for the first 300,000; and the remaining apps for a limited time.

Samsung Apps' offer is timed with the release of Samsung's new Wave family of handsets, all of which are based on bada, Samsung's own smartphone platform. The new Wave family combines advanced functionality and intuitive usability with features that give users a smarter way to stay connected on the go.

"Our new Wave handsets will give us the opportunity to reach more users than ever before and provide a better smartphone experience that suits their lifestyle," said Kanghyun Kwon, vice president of the Media Solution Center at Samsung Electronics. "With complimentary programs, we expect Samsung smartphone users to find their new Wave devices more practical and entertaining."

Samsung Apps for the new Wave family is currently available in the United Kingdom, Italy, Germany, France, Singapore, with more countries to follow as the new phones are rolled out. The introduction of the new phones is expected to boost the number of offerings on Samsung Apps; the application store expanded its coverage and size at rapid pace riding the success of the first Wave handset.

With the new Wave products, developers now have larger market opportunities and can design applications for three additional bada platform phones: the Samsung Wave525, Samsung533, Samsung Wave723. And starting from Sept. 30, Samsung Apps' Seller Office now supports a comprehensive application registration system, which is significantly more convenient for application sellers. The Software Development Kit (SDK) for the Wave family is available for download at http://developer.bada.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Samsung Media Solutions Center (MSC)
Established in June 2008, the Media Solution Center (MSC) has served as a channel to deliver contents and services to all Samsung Electronics devices, thereby enhancing the devices' capabilities. The consumer's focus is changing from hardware technology and performance to value driven by content and services optimized for the device. To cope with this dynamic market environment, the Media Solution Center is driving the democratization of the content and service eco-system. Samsung is emphasizing its competency in differentiated content, open platforms, as well as the creation of content for a variety of service channels.

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