Samsung Electronics Canada Inc.

Samsung Electronics Canada Inc.
Samsung Hope for Children

Samsung Hope for Children
The Brick

The Brick


October 12, 2012 13:00 ET

Samsung Passion for E-Recycling Challenge Urges Edmonton to Lose Unwanted e-waste Weight

The More the City Participates, the Closer They Come to Winning a Maximum $50,000 in Samsung Hope for Children Technology Grants for Edmonton Children

EDMONTON, ALBERTA--(Marketwire - Oct. 12, 2012) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

Samsung Canada, The Brick and Global Electric Electronic Processing (GEEP) today challenged Edmonton to pitch in to help lose pesky, unwanted e-waste weight. Coinciding with national Waste Reduction Week, the Samsung Passion for E-Recycling Challenge (October 12-21) aims to safely and responsibly divert thousands of kilograms of electronic waste in Edmonton from landfill. The more e-waste Edmonton residents collect, the greater the rewards: up to $50,000 in Samsung Hope for Children technology grants could be donated to Edmonton children.

"E-waste recycling is an important part of our global sustainability efforts and Samsung Hope for Children initiatives in Canada," said Andrew Barrett, VP Marketing for Samsung Canada. "Through the Samsung Passion for E-Recycling Challenge, the more e-waste Edmonton loses, the more Edmonton children gain - up to $50,000 in technology grants."

"Edmonton has been home to The Brick for over 40 years, and we're proud to support an initiative that will do so much good for the community," said Vi (Violet) Konkle, President and CEO of The Brick Group. "I believe the Samsung Passion for E-Recycling Challenge in Edmonton will help contribute to stronger, more sustainable Canadian communities."

Edmonton residents are urged to pitch in by simply dusting off those old electronics hiding in basements, garages and attics and bringing them to a participating Brick store location or local school.

If the participating Brick store locations each reach a collection target of 1 tonne (1,000 kg) of e-waste, four selected community organizations - from YMCA chapters to Boys and Girls Clubs - will share in $20,000 in Samsung Hope for Children technology grants. For each piece of e-waste dropped off, consumers will also receive a coupon for 10 percent off Samsung electronics at The Brick. Participating Brick store locations include:

  • The Brick West Edmonton Mall - #1480, 8770 - 170 Street*
  • The Brick Edmonton South Common - 1920 - 99 Street
  • The Brick Edmonton North - Unit 101 - 12222 - 137 Avenue
  • The Brick Leduc - 5216 50th Ave

From October 12-21, Edmonton residents can also experience an interactive Samsung e-waste display at West Edmonton Mall (near the Segway Space, Lower Level).

Passion for E-Recycling School Challenge

The Passion for E-Recycling School Challenge program (Oct. 12-21) was designed to help educate children about this issue and the solution. Almost 30 Edmonton schools will compete to collect the most electronic waste; the three schools that collect the most will share in $30,000 in technology grants, courtesy of Samsung Hope for Children.

Visit for more information on the Samsung Passion for E-Recycling Challenge. Schools will also find free e-waste learning tools, videos and teaching modules available through the site.

*Please note, The West Edmonton Mall collection location is a short walk into the interior of the mall.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada enables Canadians to "Pursue their Passions" by offering a broad range of award-winning digital consumer electronics, IT, telecommunications and home appliance products for consumers and businesses. The Canadian arm upholds Samsung's global mission to provide users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the electronics industry both in terms of business leadership and brand strength. In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the top ten for the first time, and was named as one of Fast Company's "50 Most Innovative Companies of 2011".

About Samsung Hope for Children

Since our founding in 1969, Samsung Electronics Co., Ltd. has worked with passion and purpose to actively serve as a generous and ethical corporate citizen everywhere we operate. The Samsung Hope for Children program was launched globally to bring attention to the worldwide need for childhood education, health, and environmental sustainability. Samsung Hope for Children was launched in Canada and will continue with more initiatives across all three program pillars. It is one of the ways in which Samsung uses our innovation to create a better world.

Follow Samsung Canada @ or on twitter @SamsungCanada.

For more information, please visit

About The Brick

The Brick Group, together with its subsidiaries, is one of Canada's largest volume retailers of household furniture, mattresses, appliances and home electronics, operating under four banners: The Brick, United Furniture Warehouse, The Brick Mattress Store, and Urban Brick. In addition, through its corporate sales division, the Brick Group services the subdivision, condominium, hospitality and high-rise builder market. The Brick Group's retail and franchise operations are located in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, Prince Edward Island, Nova Scotia, New Brunswick, the Northwest Territories and Yukon. For more information on The Brick's sustainability initiatives, visit

About GEEP

GEEP is a leader in the Electronic Recycling Industry that specializes in Asset Management, Investment Recovery and responsible e-waste recycling. GEEP's proprietary recycling equipment destroys e-waste and separates commodities (e.g. copper, palladium, gold, etc.) from plastics and steel. Recycling processes include all components of electric and electronic waste and adhere to all applicable governmental and environmental regulations. GEEP is certified to ISO 9001, 14001, R2 and various other standards and is an approved processor for Canada's Provincial recycling programs.

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