SOURCE: Monster Media

Monster Media

September 22, 2009 11:03 ET

Samsung Takes Gold for 'Best Marketing Campaign' at 2009 Mobile Content Awards

LONDON--(Marketwire - September 22, 2009) - Samsung's interactive point of purchase (iPOP) campaign was awarded 'Best Marketing Campaign' of the year at the 2009 Mobile Content Awards, which recognized the outstanding achievements of companies active in the mobile content industry on Sept. 10.

Earlier this year, Samsung partnered with Monster Media to introduce prospective buyers in London to the new Samsung Tocco Ultra Edition.

"We wanted to develop a fresh, innovative display to showcase our new Samsung phone and allow potential buyers the chance to interact with the phone's key features," said Anne-Sophie Frenove, group marketing manager for Carphone Warehouse. "We strategically placed these units on the storefront windows of 18 Carphone Warehouse locations in and around London."

Each iPOP display features a 46" screen replica of the new Samsung touch screen phone and is equipped with a presence detector that merges the technology of motion interaction with touch interaction. Consumers are able to engage with the touch screens that essentially act as oversized, functional cellular phones, allowing them to select music, launch a camera application and check the London weather right there on the street.

"This campaign revolutionized the meaning 'try before you buy,'" said Chris Beauchamp, CEO of Monster Media. "We also utilized a reporting system, capturing the number of motion detections and touch interactions producing an accurate return on investment for Samsung."

Over 178,000 touches have been recorded so far and due to the success of the initial campaign Samsung extended their contract with Monster Media through the end of the year and is currently discussing future advertising needs.

This award follows the 'Most Innovative Campaign of the Year' award Monster Media received at Infocomm 2009 for their Samsung campaign, as well as the 2009 OBIE Merit award that they received for their Travelers Insurance campaign.

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About the company:

Monster Media remains the leader of advertising that responds to consumer's body movements and storefront domination programs. Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including: storefront dominations, mass transit, airports, sport and entertainment venues and custom events. Since its inception in 2005, Monster Media has executed nearly 300 storefront ads globally and worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life. All campaigns are monitored and maintained around the clock by Monster Media.

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