SOURCE: Bard Valley Natural Delights Medjool Dates

Bard Valley Natural Delights Medjool Dates

November 16, 2011 09:00 ET

San Antonio Named a 2011 "Top Date City"

San Antonio Residents Are More Likely to Eat, Cook With and Enjoy Medjools and Other Dates Than Residents of Other U.S. Cities; Bard Valley Medjool Date Family Growers Visit the Alamo City in October and November

SAN ANTONIO, TX--(Marketwire - Nov 16, 2011) - San Antonio has been named a leading date city - and it has nothing to do with the local bar scene or online dating sites.

San Antonio residents are passionate about their (edible) dates - so much so that the world's largest provider of Medjool dates, considered the most premium dates of all, has named the Texas city a "Top Date City" and included it in a Fall 2011 tour designed to encourage new fall and holiday uses for one of the world's oldest and most mysterious fruits.

Sponsored by Bard Valley Natural Delights™ Medjool Dates and the Bard Valley Medjool Date Growers Association (BVMDGA), responsible for the great majority of Medjool dates grown in the U.S., the Great Date Tour stops in San Antonio in October and November as part of a year-long initiative to introduce Americans to the flavor, nutrition and culinary possibilities of Medjools and other dates.

San Antonio residents consume more dates per capita than residents of other cities. Close to half of all dates in the U.S. are eaten for Ramadan and the holidays.

Known as the "Fruit of the Kings," caramel-like Medjool dates are widely regarded as the best-tasting, most luscious dates in the world. Medjools are a good source of fiber, contain no added sugar and are high in antioxidants. They also offer important vitamins and minerals including Potassium, Copper, Magnesium, Vitamin B6, Niacin, Calcium, Iron and Vitamin K.

A consortium of family growers in the southwest, Bard Valley Medjool Date Growers are responsible for 70 percent of the country's Medjool date crop.

"While Americans typically lag behind their counterparts in Europe and the Middle East in their appreciation of Medjools and other dates, San Antonio residents were among the first to fully embrace the world's oldest fruit," explained Ed O'Malley, president of Datepac, the largest packer and shipper of Natural Delights Medjool Dates in the U.S. "But there are still many local culinary enthusiasts who are unaware that Medjool dates are great right out of the box and as a recipe ingredient and topping."

As a "Top Date City," San Antonio has been singled out by the BVMDGA for local advertising, online and PR activities to encourage the city's disproportionately large percentage of date-loving residents to widen their date horizons even further. The growers will be partnering with local registered dietitians (RDs), including Linda Farr from Nutrition Associates of San Antonio, to educate consumers, bloggers and other groups, and with local retailers on various local in-store programs.

According to David Anderson, BVMDGA marketing director, a key component of the tour is the development and distribution of compelling new Medjool date recipes and serving ideas for the holidays and everyday uses. The new Bard Valley Medjool Date recipe library includes everything from Medjool Date and Walnut-stuffed Puff Pastry and Pan-braised Leeks with Medjool Date Salad to Sweet Ravioli filled with Compote and Medjool.

For information and high-res art on Bard Valley Natural Delights Medjool Dates, including recipes and nutritional information, go to www.naturaldelights.com.

About Bard Valley Natural Delights Medjool Dates
Known as the "Fruit of the Kings," caramel-like Natural Delights Medjool Dates are considered the best-tasting, most luscious dates in the world. In addition to being a good source of fiber, they contain no added sugar, are high in antioxidants and offer important vitamins and minerals including Potassium, Copper, Magnesium, Vitamin B6, Niacin, Calcium, Iron and Vitamin K. The Bard Valley Medjool Date Growers Association, a consortium of family growers in the southwest, is responsible for 70 percent of the Medjool dates grown in the U.S. For more information, visit www.naturaldelights.com.

Contact Information

  • Media Contacts:
    Bob Ochsner
    or Cindy Tullues
    DGWB PR (714) 881-2310
    BOchsner@dgwb.com