SOURCE: Cubic Corporation

January 31, 2008 07:00 ET

San Diego Defense Contractor Earns Platinum Media Research Award in International Competition

SAN DIEGO, CA--(Marketwire - January 31, 2008) - Cubic Applications, Inc. (CAI), the government services business of Cubic Corporation (AMEX: CUB), has been recognized by the MarCom Creative Awards, an international competition for marketing and communications professionals, with the coveted Platinum Award in the 2007 MarCom Creative Awards Competition.

Specifically, Cubic's Information Operations Division received the award for its media research efforts on behalf of the U.S. Department of Defense. The Platinum Award was for a comprehensive media study of non-state owned open-source media in the Horn of Africa region on behalf of the Combined Joint Task Force-Horn of Africa.

"We are extremely satisfied to be recognized by the MarCom Creative Awards," remarked Al Sargeant, vice president and general manager for Cubic's Information Operations Division. "Our Media Analysis and Effects Assessment Program provides DoD decision makers and staff with superb situational awareness and a common operational picture of the Horn of Africa region. This thoughtful analysis helps the U.S. government in refining its strategies for the area and taking action."

Since 2005, Cubic's Media Analysis and Effects Assessment Program has provided DoD decision makers and their staffs an operational focus on local, regional, and international media reporting. Cubic's team of experienced researchers, analysts and senior mentors monitor the full spectrum of open-source media reporting (data collection), integrate and analyze appropriate reports and media themes (information), and assess media trends, tone, and objectivity to provide recommendations (knowledge). The process provides focused support to the organization's mission and operations. Cubic's products are formatted and scoped to meet organizational requirements regarding brevity, visual aids (charts/graphs), or other specifications.

About Cubic Applications, Inc.:

Cubic Applications, Inc. is a major component of the defense segment of Cubic Corporation. Cubic Corporation is a world provider of realistic combat training systems, mission support services and defense electronics. Another Cubic Corporation segment, Cubic Transportation Systems, designs and manufactures automatic fare collection systems for public mass transit authorities.

About the MarCom Creative Awards:

The MarCom Creative Awards is an international competition for marketing and communications professionals involved in the concept, writing, and design of marketing and communications programs and print, visual and audio materials. Entries are from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops and public relations freelancers. Part of the Communicator Awards, the mission of the MarCom Creative Awards is to honor excellence and recognize the creativity and hard work of marketing and communication professionals.

Judging for the MarCom Awards is unique. Each entry is judged against itself and not directly against other entries. No lengthy essays are submitted in order to persuade the judges; all work is evaluated solely on its own quality, originality and resourcefulness. Judges base their decisions on learned perceptions of creative excellence, rather than an imaginative explanation of and entry's value. The judges for MarCom are experienced professionals who have handled projects similar to anything that is submitted, and the judges are cognizant of what and entrant has to work with and make their evaluations accordingly.

Contact Information


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