SOURCE: SF Bay Area Insurance Agency

SF Bay Area Insurance Agency

April 11, 2011 10:00 ET

San Francisco Bay Area Insurance Agency Advisor Earns Elite 'Exceptional Level in Force' Premium Award

Novato's Richard S. Roman Is Only MassMutual Financial Professional in SF Bay Area to Earn This Award Since It Was Instituted in 1967

WALNUT CREEK, CA--(Marketwire - Apr 11, 2011) - The San Francisco Bay Area Insurance Agency (, general agency of Massachusetts Mutual Life Insurance Company (MassMutual), today announced that financial adviser Richard S. Roman has earned the prestigious ELIF (Exceptional Level of Insurance in Force) award, the first financial professional at the SFBAA to ever attain this level of performance. Mr. Roman is one of only nine agents of the 5211 full-time agents in MassMutual's 82 national offices to achieve this high honor this year. Only 234 agents have ever qualified as ELIF honorees since the award was instituted in 1967.

To win this national-level MassMutual recognition, Mr. Roman must have a minimum of $2 million in life insurance premium 'in force,' meaning that premiums are currently being paid on this insurance. In addition, he must have achieved the firm's top Blue Chip Conference qualification a minimum of ten times.

Mr. Roman, based in Novato, has been an active financial professional with the Agency for the past 40 years, the most senior professional with the SFBAA. He is a Life and Qualifying member of MassMutual's Leader's Round Table and a Life member of the Million Dollar Round Table.

"Rick Roman is an outstanding agent with our firm and by earning the ELIF award he demonstrates an incredible level of consistent high performance," said Robert Fakhimi, CEO and Managing Partner, SF Bay Area Insurance Agency. "He understands his clients' needs and has been dedicated over the past 40 years to helping them achieve their financial goals. I am very pleased to see him recognized with this exceptional award, making him the first to earn such an honor in our firm's history."

About the San Francisco Bay Area Insurance Agency LLC

With roots going back to 1891, the San Francisco Bay Area Insurance Agency LLC is a significant contributor to the local economy, as shown by the following figures about the San Francisco Bay Area Insurance Agency and its detached offices (as of December 31, 2010):

  • More than 36,000 policyholders and clients(1)
  • Managing over $863 Million in assets (including assets and certain external investment funds managed by MassMutual and its subsidiaries)
  • More than $4.7 billion in life insurance face amount in force(2)
  • Will return more than $8.3 million in dividends to its participating policyholders in 2010(3)

Robert Fakhimi is CEO and Managing Partner of the San Francisco Bay Area Insurance Agency LLC. Headquarters is in Walnut Creek and branch offices are located in San Francisco, Fremont and Milpitas. Mr. Fakhimi can be reached at 925-979-2300 or by e-mailing him at Securities and investment advisory services offered through qualified registered representatives of MML Investors Services, member SIPC, Inc. 2121 N. California Blvd. Suite 395 Walnut Creek, CA 94596 (925) 979-2300.

About MassMutual

Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders every year since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC. member FINRA and SIPC; Oppenheimer Funds, Inc.; and The MassMutual Trust Company, FSB.

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(1) An insured, owner, or payer of a MassMutual policy or contract.
(2) Amount of individual life insurance in force at the end of the period related to products issued by Massachusetts Mutual Life Insurance Company and its subsidiaries, C.M. Life Insurance Company and MML Baystate Life Insurance Company.
(3) The amount of dividends to whole life policyholders in 2010.

Contact Information

  • Contact:
    Erica Zeidenberg