SOURCE: VerticalResponse

November 15, 2006 08:00 ET

San Francisco Chamber of Commerce Selects VerticalResponse for Online Marketing Initiatives

Email Marketer Provides San Francisco's Leading Business Organization With a Comprehensive Service for Managing Its Multiple Email Marketing Programs

SAN FRANCISCO, CA -- (MARKET WIRE) -- November 15, 2006 -- VerticalResponse, the leading provider of self-service email marketing and direct mail solutions, today announced they've been selected as the email marketing service for the San Francisco Chamber of Commerce, San Francisco's leading business organization. The nonprofit organization selected VerticalResponse after reviewing several options and previously using another service. The Chamber selected VerticalResponse primarily for its ease-of-use and the company's high level of customer service, and will use it for its ongoing email marketing initiatives related to its numerous events and programs.

Multiple contacts at the San Francisco Chamber of Commerce manage many events and programs throughout the year and each uses email marketing as one of the primary means to provide their contacts with information. The organization previously used another email marketing service but was not satisfied with the level of customer service they received. They also experimented with other email marketing methods, such as using an internal exchange server, but needed a comprehensive service to effectively manage their numerous campaigns.

"We have multiple marketing directors who use email marketing to provide information on their events and programs, so it's important that we use an email marketing service that is both comprehensive and easy to use," said Justin Gipson, Webmaster, San Francisco Chamber of Commerce. "We researched numerous options and VerticalResponse emerged as the clear choice for us. It offers everything we need in an email marketing service, however their exceptional customer service truly sets them apart."

VerticalResponse customized their service to meet the Chamber's needs and provide them with a streamlined service that anyone can use to create an efficient and effective email marketing campaign.

"The San Francisco Chamber of Commerce is like many of our customers, in that they require an email marketing service that is easy-to-use yet powerful, and also has to be flexible to meet their specific needs," said VerticalResponse CEO Janine Popick. "At VerticalResponse, we listen to our customers and build features that benefit all of our customers' needs so they can get the most out of their email marketing initiatives."

About VerticalResponse

VerticalResponse, Inc. (http://www.verticalresponse.com) is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.

About the San Francisco Chamber of Commerce

The San Francisco Chamber of Commerce (www.sfchamber.com) has some 2,000 member businesses and organizations, and represents more than 250,000 employees of those businesses. Member companies are drawn from every industry in the city, and are of all sizes -- from the smallest to mid-size firms and large corporations. The Chamber was founded in 1850.

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