SOURCE: San Francisco Fine Arts Fair

San Francisco Fine Arts Fair

February 08, 2011 16:06 ET

The San Francisco Fine Arts Fair Returns for Second Year May 20 - 22 at Fort Mason Center -- www.sffineartfair.com

2011 Event Expected to Exceed Last Year's Tally of $5 Million in Sales

SAN FRANCISCO, CA--(Marketwire - February 8, 2011) - $5 million in art sales over three days is nothing to sneeze at... and that was just year one! After establishing itself as America's top new art fair in 2010, the San Francisco Fine Arts Fair (www.sffineartfair.com) returns home to Fort Mason Center for year two, May 20 - 22, 2011.

"People waited ten years for the return of the SF Fine Arts Fair and the result was 15,000 art enthusiasts lined up for all three days," says Rick Friedman, director of what has become a highlight in the Bay Area cultural calendar. "With the San Francisco Museum of Modern Art now, arguably, home to the country's preeminent contemporary art collection, and the entire City looked to as one of the world's great art destinations, this Fair is part of an unstoppable California art wave."

In 2010, 83 exhibiting galleries showcased the highest calibre of art, with opening night alone drawing more than 3,000 attendees representing the "who's who" of the northern California art buying community. This year, Friedman and the Fair are poised for even greater heights.

"Expect the best in post-war and contemporary art, from Ansel Adams to Francisco Zuniga, this year's Fair offers the best in every media," Friedman sums up, noting that this year's SF Fine Arts Fair is comprised of the finest and most tightly vetted collection of galleries ever assembled on the West Coast. Presented in Fort Mason's lavish 50,000 square foot venue overlooking San Francisco Bay and the Golden Gate Bridge will be over 5,000 significant works of art from 400 internationally-acclaimed artists represented by 60+ prominent galleries worldwide. "The SF Fine Art Fair will offer visitors the very best in the broadest spectrum of media from 1950 to present. Sophisticated collectors can peruse an unprecedented range from paintings, works on paper, drawings, and printed editions to fine art photography, indoor and outdoor sculpture, and glass art."

According to Friedman, a serious collector with over 135 major acquisition in the last six yeas, now is the time for savvy art buyers, noting that the Fair's price points range from $1,000 to $1 million.

"There's no better time than right now to invest in art," states Friedman, one of the country's foremost art fair presenters whose credits also include ArtHamptons, ArtAspen and the Houston Fine Arts Fair. "From buying the masters to discovering upcoming stars, you can acquire items that not only accrue in value, but also bring everyday beauty and enjoyment into your home."

As part of the Fair's community partnership program, every day of the Fair a different Bay Area nonprofit or educational institution will be highlighted at a special fundraising reception.

The Fair's opening preview party on Thursday, May 19, 5:30pm - 7:30pm, will benefit ArtCare, an innovative program of the San Francisco Arts Commission. ArtCare raises funds for the restoration of San Francisco's most vulnerable and damaged pieces. The evening's second half from 7:30pm - 9pm will serve as a benefit for the venerable San Francisco Art Institute, one of the nation's oldest arts education institutions, celebrtating its 140th anniversary this year.

The San Francisco Fine Arts Fair will be held at San Francisco's Fort Mason Center Festival Pavilion (Marina Boulevard @ Buchanan Street), May 20 through May 22; Opening Reception and ArtCare / SF Arts Institute benefits, Thursday, May 19, 5:30pm - 9:30pm; Friday, May 20, 12noon - 8pm; Saturday, May 21, 11am - 7pm; Sunday, May 22, 11am - 6pm. www.sffineartfair.com

Contact Information

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