SOURCE: Punchh

Punchh Punchh

May 13, 2014 11:00 ET

San Francisco Soup Company Selects Punchh's iBeacon-Enabled Mobile CRM Platform

Punchh to Deliver Industry's First iBeacon Solution to Enhance SF Soup's Guest Experience and Drive Same-Store Sales

SUNNYVALE, CA--(Marketwired - May 13, 2014) - San Francisco Soup Company (SF Soup), operator of 17 soup, salad and sandwich restaurants around the Bay Area, has selected Punchh to create a customized mobile-based guest rewards program. Using Punchh's Mobile CRM platform which includes the restaurant industry's first iBeacon-enabled solution, the chain's customers can earn loyalty points, redeem rewards, find locations and receive news and offers through their mobile devices. In turn, SF Soup will gather highly actionable customer data to help it understand its fans better and precision-market to them directly.

"Part of what makes our concept so popular is the convenience and portability of fresh soups, custom tossed salads and sandwiches," said Steve Sarver, cofounder of SF Soup. He and wife, Jennifer, launched the company in 1999. "Punchh's Mobile CRM technology stood out for us because it will really help us serve our customers better without impacting line speed and reward them for their patronage, while driving same-store sales."

What the Punchh platform will enable SF Soup to do:

  • Engage customers on mobile devices when customers are near or in the stores (using iBeacon technology)
  • Reward customers for loyalty, word of mouth, and referrals
  • Deliver daily soup notifications when customers' favorite soups are being served
  • Tailor offers to each customer based on spend, visits, and order preferences

The platform employs the restaurant industry's first use of iBeacon, to automatically identify loyalty program members with Bluetooth-enabled smartphones as they come near to or enter a SF Soup restaurant. Knowing such customers are near the location allows SF Soup to send a personalized offer to that patron immediately. Once inside, the staff can offer even more personalized touches.

"Punchh's support for iBeacon technology within the Punchh Mobile CRM platform is the industry's first such solution. Using our platform, we want to help SF Soup transform their guests' experience, based on their proximity to the stores. SF Soup will be able to better understand each of their customers, and grow same-store sales and profitability via one-to-one offers," said Jitendra Gupta, CEO of Punchh.

The SF Soup mobile app will launch in June at select stores, and will be available for download on iOS and Android devices from the Apple Store and Google Play Store.

About San Francisco Soup Company
San Francisco Soup Company is a 17-unit fast-casual chain founded in 1999 by Steve and Jennifer Sarver. Recognizing a need for busy workers in San Francisco's Financial District, the couple designed a concept to provide nourishing, fresh soups customers could enjoy quickly and affordably on their short lunch breaks. In addition to more than 80 soup recipes in its lineup, including a host of vegetarian, low-fat, dairy-free, low-carb and gluten-free options, San Francisco Soup Co. serves custom tossed salads, sandwiches and light breakfasts. Growing steadily, the company's units are located throughout the Bay Area. For more information, visit www.sfsoupco.com.

About Punchh
Punchh, a mobile CRM suite for restaurants, includes branded mobile apps for consumer engagement, big data customer analytics, and integration with POS, social media and other third-party systems. Headquartered in Sunnyvale, Calif., Punchh's patent-pending technology operates in stores under premier brands such as Aurelio's Pizza, Earl of Sandwich, Farmer Boys, Hungry Howie's, Mama Fu's, Max's Restaurant of the Philippines, Rita's Italian Ice, Schlotzskys, Vino Volo, and Voodoo BBQ & Grill. Operators using Punchh report:

  • Ten percent increases in same-store sales
  • Three- to four-times higher participation rates compared to traditional loyalty programs, 50 percent-plus repeat rates and track and manage new customer referrals for the first time ever
  • Twenty-five percent-plus redemption rates for marketing campaigns
  • Ten to 15 times more customer reviews than Yelp!
  • For more information, visit http://punchh.com.

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