SOURCE: Tahitian Noni International

March 13, 2007 07:00 ET

San Francisco Sprints Into Top Spot in Survey of ''Most Energetic Cities''

West Coast Runs Laps Around the Rest of U.S. in Top 10

PROVO, UT -- (MARKET WIRE) -- March 13, 2007 -- Do West Coast dwellers have the most spring in their steps? Which city boasts low body mass index (BMI) scores? According to Tahitian Noni International Hiro's "Most Energetic Cities" survey released today, the West Coast runs miles around the East Coast. And not only that, they looked great doing it, with one of the survey's lowest BMI scores. The survey found that the most energetic city in America is San Francisco and the corresponding Bay Area, leading other West Coast cities San Diego (2), Sacramento (4), Seattle (7) and Portland (8) in the top 10.

Hiro™, a new functional healthy beverage line from Tahitian Noni International, partnered with Sperling's BestPlaces on the survey to measure health, wellness and an overall energetic lifestyle of U.S. cities. The survey found Boston (3) was the only East Coast city in the top 10 followed by New York (21) and lastly, Memphis (50).

The San Francisco/Bay Area is the No. 1 market for people with an active lifestyle in the United States. From daily bike rides across the Golden Gate Bridge to long walks along Fisherman's Wharf, the Bay Area boasts the highest percentage of workers who walk, use their bike or otherwise get the most exercise each day, according to the survey.

The San Francisco/Bay Area also ranks highest in the "Adventure Index," which considers the availability of resources for surfing, windsurfing, rock climbing, biking, running, skiing, marathons and triathlons.

Following San Francisco on the list of top 10 most energetic cities are San Diego; Boston; Sacramento; Denver; Honolulu; Seattle; Portland, Los Angeles and Washington, D.C. The complete list of "Most Energetic Cities" is available at www.tni.com under the HIRO section.

The survey also looked at an overall quality of health, which included data on Body Mass Index (BMI) and emotional well-being. Washington, D.C. ranked highest in this measure; Austin and Honolulu were right behind. San Francisco ranked eighth. Cincinnati rounded out the top 50.

"Research has shown that an energetic lifestyle is the key to longevity and overall good health," said Kelly Olsen, President of Tahitian Noni International. "To complement active lifestyles, we've recently launched our new HIRO line of beverages, which offer three varieties: Hiro Mobility for joint support, Hiro Vitality for immune support and Hiro energy for increased energy. All of the Hiro products contain natural ingredients, no added sugars and the known benefits of the noni fruit."

Hiro's "Most Energetic Cities" survey was conducted by Bert Sperling, a researcher who specializes in collecting and analyzing data for the nationally known "Best Places" surveys.

"Hiro's look at the most energetic cities in America underscores how much we've adopted a healthier, more active lifestyle, with 40 percent of the cities on the list achieving a score of 60 or more on measures of an active lifestyle and overall quality of health," said Sperling. "Clearly, solutions to maintain this lifestyle will be necessary to support our bodies' functional needs as they adapt to continued exercise."

About the Survey

To find America's Most Energetic Cities, the researchers at Sperling's BestPlaces searched for the places where people are living an active lifestyle to keep themselves well and fit. To do that, Sperling wanted to see where people were spending healthy energy like walking or biking to work, exercising and feeling good. First, Sperling started with the 50 largest metropolitan areas in the United States. These places contain over half of the nation's population. Next, Sperling looked at government statistics on how people commute, and how much time they spent each week engaged in moderate and vigorous exercise. Sperling also analyzed results from the world's largest health questionnaire to find how people were feeling, in regards to their general health and also their physical and emotional wellbeing. Sperling looked at the recreational resources available to the residents of each metro, such as the natural resources like oceans, mountains, or climate, and the number of fitness centers and outdoor recreation stores.

Finally, Sperling considered the area's partiality towards healthy living, by looking at the number of farmers' markets, food co-ops and manufacturers of organic products.

About Tahitian Noni International

Tahitian Noni International is a global, research-driven products company that was the first to introduce the benefits of the noni plant to the world outside Tahiti. Founded by two food research scientists in 1995, the company is a leader in the discovery, development, manufacturing, and marketing of noni-based products including beverages, beauty and spa products, weight management lines, and animal nutrition. Headquartered in Provo, Utah, Tahitian Noni International has manufacturing facilities in the United States, Tahiti, Japan, Germany and China; and sales offices in more than 30 countries worldwide.

About Sperling BestPlaces

For nearly 20 years, Bert Sperling has been helping people find their own Best Place. "Sperling's BestPlaces" was developed to put facts about cities and living in the hands of the public, so they can make better decisions about best places to live, work, retire, play, or relocate. As the foremost creator of these studies, his work appears in national media every month and a recent article in the Washington Post declared, "No other site was nearly as comprehensive or compelling as this one."

Overall Top 10
                                                  Quality   Recre-
                               Metro     Active      of     ation   Healthy
Rank  Metro name              states    Lifestyle  Health Resources  Living
1     San Francisco-Bay Area   CA            100     85.7     100    87.7
2     San Diego-Carlsbad-
       San Marcos              CA           95.9     91.8    87.7    67.3
3     Boston-Cambridge-Quincy  MA-NH        81.6     83.6    97.9    89.7
4     Sacramento               CA           93.8     73.4    89.7    69.3
5     Denver-Aurora            CO           77.5     93.8    81.6    75.5
6     Honolulu                 HI           97.9     95.9    26.5     100
7     Seattle-Tacoma-Bellevue  WA           87.7     44.8    95.9    91.8
8     Portland-Vancouver-
       Beaverton               OR-WA        89.7     42.8    91.8    83.6
9     Los Angeles              CA           91.8     81.6    65.3    22.4
10    Washington-Arlington-
       Alexandria              DC-VA-MD-WV  65.3      100    71.4    73.4




Top 10 - Active Lifestyle
                                                  Quality   Recre-
                               Metro     Active      of     ation   Healthy
Rank  Metro name              states    Lifestyle  Health Resources  Living
1     San Francisco-Bay Area   CA            100     85.7     100    87.7
2     Honolulu                 HI           97.9     95.9    26.5     100
3     San Diego-Carlsbad-
       San Marcos              CA           95.9     91.8    87.7    67.3
4     Sacramento               CA           93.8     73.4    89.7    69.3
5     Los Angeles              CA           91.8     81.6    65.3    22.4
6     Portland-Vancouver-
       Beaverton               OR-WA        89.7     42.8    91.8    83.6
7     Seattle-Tacoma-Bellevue  WA           87.7     44.8    95.9    91.8
8     Boston-Cambridge-
       Quincy                  MA-NH        81.6     83.6    97.9    89.7
9     Denver-Aurora            CO           77.5     93.8    81.6    75.5
10    Washington-Arlington-
       Alexandria              DC-VA-MD-WV  65.3      100    71.4    73.4




Top 10 - Quality of Health
                                                  Quality   Recre-
                               Metro     Active      of     ation   Healthy
Rank  Metro name              states    Lifestyle  Health Resources  Living
1     Washington-Arlington-
       Alexandria              DC-VA-MD-WV  65.3     100     71.4    73.4
2     Honolulu                 HI           97.9    95.9     26.5     100
3     Denver-Aurora            CO           77.5    93.8     81.6    75.5
4     San Diego-Carlsbad-
       San Marcos              CA           95.9    91.8     87.7    67.3
5     San Francisco-Bay Area   CA            100    85.7      100    87.7
6     Boston-Cambridge-Quincy  MA-NH        81.6    83.6     97.9    89.7
7     Los Angeles              CA           91.8    81.6     65.3    22.4
8     Sacramento               CA           93.8    73.4     89.7    69.3
9     Seattle-Tacoma-Bellevue  WA           87.7    44.8     95.9    91.8
10    Portland-Vancouver-
       Beaverton               OR-WA        89.7    42.8     91.8    83.6




Top 10 - Recreation Resources
                                                  Quality   Recre-
                               Metro     Active      of     ation   Healthy
Rank  Metro name              states    Lifestyle  Health Resources  Living
1     San Francisco-Bay Area   CA           100     85.7     100     87.7
2     Boston-Cambridge-Quincy  MA-NH       81.6     83.6    97.9     89.7
3     Seattle-Tacoma-Bellevue  WA          87.7     44.8    95.9     91.8
4     Portland-Vancouver-
       Beaverton               OR-WA       89.7     42.8    91.8     83.6
5     Sacramento               CA          93.8     73.4    89.7     69.3
6     San Diego-Carlsbad-
       San Marcos              CA          95.9     91.8    87.7     67.3
7     Denver-Aurora            CO          77.5     93.8    81.6     75.5
8     Washington-Arlington-
       Alexandria              DC-VA-MD-WV 65.3      100    71.4     73.4
9     Los Angeles              CA          91.8     81.6    65.3     22.4
10    Honolulu                 HI          97.9     95.9    26.5      100




Top 10 - Healthy Living
                                                  Quality   Recre-
                               Metro     Active      of     ation   Healthy
Rank  Metro name              states    Lifestyle  Health Resources  Living
1     Honolulu                 HI          97.9     95.9    26.5      100
2     Seattle-Tacoma-Bellevue  WA          87.7     44.8    95.9     91.8
3     Boston-Cambridge-Quincy  MA-NH       81.6     83.6    97.9     89.7
4     San Francisco-Bay Area   CA           100     85.7     100     87.7
5     Portland-Vancouver-
       Beaverton               OR-WA       89.7     42.8    91.8     83.6
6     Denver-Aurora            CO          77.5     93.8    81.6     75.5
7     Washington-Arlington-
       Alexandria              DC-VA-MD-WV 65.3      100    71.4     73.4
8     Sacramento               CA          93.8     73.4    89.7     69.3
9     San Diego-Carlsbad-
       San Marcos              CA          95.9     91.8    87.7     67.3
10    Los Angeles              CA          91.8     81.6    65.3     22.4

Contact Information

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